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Congratulations, you have caught your prospect’s attention, but now you need to nurture these leads into opportunities for your sales team, as at...

Our latest version of e-shot includes a useful new feature to help you identify zombies lurking in your e-mail marketing database and, even more...

No matter how many other innovative digital marketing tactics emerge, email marketing remains one of the best ways to reach and engage your target...

Email remains one of the most popular and effective marketing communication mediums available to successful marketing teams. There are more than...

Automated Series is the most versatile campaign tool in e-shot, enabling you to configure a sequence of emails, actions, delays and conditions,...

Like any other marketing strategy, account-based marketing is not a one-size-fits-all solution. It needs to be employed strategically.Are you...

Companies of all sizes make purchase decisions by committee. Sirius Decisions found that over a third of companies purchase by committee, while 53%...

Approximately 96% of visitors that come to your website are not ready to buy. However, by visiting your site they are showing interest in you and...

What’s an API?A.P.I is an acronym for Application Programming Interface.An API can be private or made available for use in the public domain and...

Images can be rendered in a plethora of file formats  – JPG, PNG, EPS, GIF, TIFF, BMP and more. But which is the right format for your mail? Which...

We are under threat from robots and artificially intelligent programs designed to stop us. Yes, like some dystopian sci-fi thriller, the world of...

Our Send Speed feature gives email marketers the ability to control the speed at which their campaigns are sent. By setting a number of sends per...

It's common knowledge that content is one of the biggest influencers on the deliverability of your email. However, an element in email content...

We are all looking for ways to make our emails stand out from the crowd, something to set them apart from the other mails in the inbox. Those great...

What do Diana Ross and emails have in common? Well, Diana famously once sang “Do you know where you’re going to?” This same question...

I was recently deprived of my Apple Mac for a few days after it had an altercation with a glass of water and lost that dispute  rather terminally....

As marketers we all understand the importance of keeping our data clean and up-to-date and using it to maximum effect. But what happens with the...

Your email marketing database is like a plant. It needs to be continually fed, watered and pruned if it is to stay in good health, yet...

It seems that not a month goes by without the pundits decrying that email is dead, yet it remains one of the most powerful and profitable channels...

It is true that marketing automation can be complex, but we recommend that you start with proven campaigns that are both high impact and simple to...