Blog
Template showcase Public Sector Automation
Supporting more complex recruitment processes
October 9th, 2025 -
Firefighting isn’t a typical job, so the application process isn’t typical either. It’s not about writing a CV or filling in forms.There are...
Best practice Public Sector Automation
Using COM-B for email campaigns that drive behaviour change
July 2nd, 2025 -
Public sector communicators are often tasked with achieving big outcomes on tight budgets—whether that’s helping people stop smoking, increasing...
Best practice email-marketing Automation
Nudging toward Healthier Choices
October 4th, 2024 -
In the world of public health communications, influencing behaviour is critical for successful campaigns. Whether you're encouraging healthier...
Template showcase: Events
November 23rd, 2023 - Isabella Winter
Email is a direct and personal way to connect with your audience. Sending event updates ensures on time notifications, giving subscribers time to...
email-marketing Best practice Automation
Automating a great first impression
October 26th, 2023 - Harry Thomas
In the world of digital communication, first impressions matter just as much as they do in face-to-face interactions. When someone signs up to your...
Template showcase Public Sector Automation
Template Showcase: Rubbish marketing
May 15th, 2023 - Sadie Burgess
By implementing effective waste management practices and engaging citizens in positive recycling behaviours, local authorities can create a more...
Using digital comms to improve waste and recycling services
March 31st, 2023 - Sadie Burgess
Waste and recycling teams are collaborating closely with communications teams to create campaigns that inform, educate and engage citizens in...
Best practice email-marketing Automation
Black Friday lessons for B2B marketing
November 5th, 2020 - Dan Hare
Is there room for Black Friday promotions in the world of B2B marketing?If so, what lessons can we learn from the retail world?Black Friday has...
5 minute guide to automation steps
August 30th, 2019 - Sadie Burgess
Automated Series is the most versatile campaign tool in e-shot, enabling you to configure a sequence of emails, actions, delays and conditions,...
8 email automations to start using today
August 14th, 2018 - Sadie Burgess
Email marketing is still one of the most effective channels for marketing your business today, but it’s evolving.Newsletters and one-off campaigns...
Email Automation - Saving you time so you can work smarter, not harder.
April 17th, 2018 - Sadie Burgess
Do you find yourself looking at the clock thinking ‘where did the time go?’ Are you carrying out repetitive, manual tasks, wishing you had the...
Email Automation in a Nutshell
February 23rd, 2018 - Sadie Burgess
Email automations are a powerful and efficient way to get more out of your marketing.Use automation to increase:salesretention andrecall of your...
3 reasons you should be using email automation
May 25th, 2017 -
“Email Automation” has become a buzzword for 2017. If you’re a business owner and you are actively searching to increase the efficiency of your...
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