Blog

Supporting more complex recruitment processes

Template showcase Public Sector Automation

Supporting more complex recruitment processes

October 9th, 2025 -

Firefighting isn’t a typical job, so the application process isn’t typical either. It’s not about writing a CV or filling in forms.There are...

Using COM-B for email campaigns that drive behaviour change

Best practice Public Sector Automation

Using COM-B for email campaigns that drive behaviour change

July 2nd, 2025 -

Public sector communicators are often tasked with achieving big outcomes on tight budgets—whether that’s helping people stop smoking, increasing...

Nudging toward Healthier Choices

Best practice email-marketing Automation

Nudging toward Healthier Choices

October 4th, 2024 -

In the world of public health communications, influencing behaviour is critical for successful campaigns. Whether you're encouraging healthier...

Template showcase: Events

Template showcase Automation

Template showcase: Events

November 23rd, 2023 - Isabella Winter

Email is a direct and personal way to connect with your audience. Sending event updates ensures on time notifications, giving subscribers time to...

Automating a great first impression

email-marketing Best practice Automation

Automating a great first impression

October 26th, 2023 - Harry Thomas

In the world of digital communication, first impressions matter just as much as they do in face-to-face interactions. When someone signs up to your...

Template Showcase: Rubbish marketing

Template showcase Public Sector Automation

Template Showcase: Rubbish marketing

May 15th, 2023 - Sadie Burgess

By implementing effective waste management practices and engaging citizens in positive recycling behaviours, local authorities can create a more...

Using digital comms to improve waste and recycling services

Public Sector Automation

Using digital comms to improve waste and recycling services

March 31st, 2023 - Sadie Burgess

Waste and recycling teams are collaborating closely with communications teams to create campaigns that inform, educate and engage citizens in...

Black Friday lessons for B2B marketing

Best practice email-marketing Automation

Black Friday lessons for B2B marketing

November 5th, 2020 - Dan Hare

Is there room for Black Friday promotions in the world of B2B marketing?If so, what lessons can we learn from the retail world?Black Friday has...

5 minute guide to automation steps

Automation

5 minute guide to automation steps

August 30th, 2019 - Sadie Burgess

Automated Series is the most versatile campaign tool in e-shot, enabling you to configure a sequence of emails, actions, delays and conditions,...

8 email automations to start using today

Automation

8 email automations to start using today

August 14th, 2018 - Sadie Burgess

Email marketing is still one of the most effective channels for marketing your business today, but it’s evolving.Newsletters and one-off campaigns...

Email Automation - Saving you time so you can work smarter, not harder.

Automation

Email Automation - Saving you time so you can work smarter, not harder.

April 17th, 2018 - Sadie Burgess

Do you find yourself looking at the clock thinking ‘where did the time go?’ Are you carrying out repetitive, manual tasks, wishing you had the...

Email Automation in a Nutshell

Automation

Email Automation in a Nutshell

February 23rd, 2018 - Sadie Burgess

Email automations are a powerful and efficient way to get more out of your marketing.Use automation to increase:salesretention andrecall of your...

3 reasons you should be using email automation

email-marketing Automation

3 reasons you should be using email automation

May 25th, 2017 -

“Email Automation” has become a buzzword for 2017. If you’re a business owner and you are actively searching to increase the efficiency of your...

Free email marketing healthcheck - icon

Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

Get started