Reports FAQs

What is the definition of a display? 

A display means the contact has opened your email. To find out more about how e-shot measures opens and displays, you can find our dedicated help article here. 

What is a soft and hard bounce?  

A soft bounce is when the bounce is temporary which means that the email address was valid, and the email message reached the recipient’s mail server. An example of a soft bounce would be the contacts mailbox was full. 

A hard bounce occurs when the message has been permanently rejected. Some examples of hardbounce reasons include: 

• The email address is invalid 

• The email address doesn’t exist 

• Mail server doesn't exist 

You can find out more in our dedicated article here. 

What is the difference between clicks and unique clicks? 

A new click is counted every time someone clicks on a link from your campaign. All clicks go towards the tracking for a link, whereas unique clicks are the number of the unique users that click on a tracking link of your campaign. If a single contact clicks 5 times on a link, the servers will record 5 clicks and 1 unique click for example. 

The clicks shown on the analytics > email reports page shows unique clicks whereas if you view the full report for a campaign and view the ‘Links statistics’ report, this will show all the clicks your campaign received on each link. 

How can I tell which links performed best in my campaign? 

As mentioned above, you can use the ‘Link statistics’ report after viewing the full report for a campaign. This page will detail how many clicks each different link received in your campaign. 

Each campaign will also give you the option to view a ‘Click overlay’ report, this provides you with a visual of where people clicked and how well each link performed in a campaign while ranking them in order of their popularity.  

How can I archive a report? 

Reports will automatically be archived after 3, 6 or 12 months depending on what your account admin has set in the account's settings; however, it is possible to un-archive a report at any time.  

To do so click the dropdown arrow next to the report and then click ‘Archive’ - Upon doing so the report will be queued for archiving and moved by the time you log back in the next morning.  

To un-archive a Campaign report, go to the the Analytics > Email reports page, then click onto the ‘Archived’ tab on the right of the page. From here, click the down arrow next to the full report button, and click “Unarchive”.  

When a Campaign report is un-archived, this task is processed overnight, so it will be available to view again the following day. 

How can I download a report for my campaign? 

e-shot provides additional reports to users that can be downloaded in various file formats. To download a report, click the ‘View full report’ button on a campaign. On the right-hand side of the page, you will find the various reports as shown below.