Blog

Email Library Campaign: World Homeless Day

Email Library Template showcase

Email Library Campaign: World Homeless Day

September 29th, 2026 - Harry Thomas

On October 10, 2026, people around the world will celebrate World Homeless Day, while working to prevent and end homelessness and alleviate the...

Is it time to jump on the WhatsApp Channel bandwagon? A 2026 Reality Check

News Public Sector

Is it time to jump on the WhatsApp Channel bandwagon? A 2026 Reality Check

September 28th, 2026 - Dan Hare

Or should we remember Meta's previous form? WhatsApp Channels launched globally in September 2023 as a one-way broadcast tool inside the...

Email Library Campaign: Stoptober

Email Library Template showcase

Email Library Campaign: Stoptober

September 10th, 2026 - Harry Thomas

Stoptober is back with a new suite of resources to encourage people who smoke to make a quit attempt this October!With a whole calendar of both...

Email Library Campaign: Phone Float Throw - Respect the water

Email Library Template showcase

Email Library Campaign: Phone Float Throw - Respect the water

September 3rd, 2026 - Harry Thomas

If you saw someone in trouble in the water, would you know what to do?If we see someone in trouble in the water, our instinct can often be to jump...

Hard bounce vs soft bounce: What's the difference?

Best practice Deliverability

Hard bounce vs soft bounce: What's the difference?

August 26th, 2026 - Sadie Burgess

According to the DMA's Marketer Email Tracker 2026, email remains a core marketing channel, with 74-83% of marketers using it across every...

Email Library Campaign: Odds are they win

Email Library Template showcase

Email Library Campaign: Odds are they win

July 29th, 2026 - Harry Thomas

Over the last five years revenues generated by the gambling industry have increased by a staggering 62% generated by intensive marketing and...

Reflections from my first LGcomms Academy: the power of trust & engagement

Event Public Sector

Reflections from my first LGcomms Academy: the power of trust & engagement

July 14th, 2026 - Stephanie Richardson

Having heard so much about LGcomms Academy from colleagues, customers and partners, I arrived in Nottingham with a real sense of anticipation....

Data sovereignty and risk management in the UK public sector

Data Protection Public Sector

Data sovereignty and risk management in the UK public sector

June 19th, 2026 - Stephanie Richardson

Data sovereignty in the UK public sector is a core consideration when procuring digital, SaaS, and data‑driven services through frameworks such as...

Email subject lines: 10 top tips for success

Best practice Resources

Email subject lines: 10 top tips for success

May 19th, 2026 - Harry Thomas

In an inbox brimming with emails demanding your readers’ attention, the subject line is your first, and sometimes your only, chance to make an...

Not all heroes wear capes – reflections on the UnAwards Masterclass 2026

Public Sector Event

Not all heroes wear capes – reflections on the UnAwards Masterclass 2026

April 28th, 2026 - Stephanie Richardson

Public sector comms can often get a bad rap… think potholes and bin collections! Yet comms teams are challenged every day to ensure they are...

Social Share – how to grow your email audiences organically

Social media Best practice Design

Social Share – how to grow your email audiences organically

April 17th, 2026 - Harry Thomas

Social sharing is a way of building communities and driving engagement online, allowing you to reach wider audiences organically. Social sharing...

Email Library Campaign: Best Start in Life

Email Library Template showcase

Email Library Campaign: Best Start in Life

April 7th, 2026 - Harry Thomas

Best Start in Life brings together all services, offers and support available to help guide and support parents from pregnancy, through their...

Forfront awarded Nescot certificate of appreciation

e-shot-team

Forfront awarded Nescot certificate of appreciation

March 9th, 2026 - Harry Thomas

We are proud to share that Forfront has received a Certificate of Appreciation from Nescot in recognition of our continued commitment, dedication,...

Maintaining deliverability to Microsoft contacts

Deliverability

Maintaining deliverability to Microsoft contacts

February 26th, 2026 - Harry Thomas

Affected contact addresses: outlook, Hotmail and live.com Since 2025 and increasingly into 2026, Microsoft has fundamentally strengthened how it...

Forfront & e-shot achieve second consecutive Tech200 listing

News Public Sector e-shot-team

Forfront & e-shot achieve second consecutive Tech200 listing

February 17th, 2026 - Harry Thomas

Forfront and e-shot have once again been named in the Tech200, marking our second consecutive year in the prestigious list of the UK’s...

5 ways email can be used to promote local elections

Public Sector

5 ways email can be used to promote local elections

February 16th, 2026 - Harry Thomas

Local elections suffer without direct contact. During campaigns, crucial information doesn’t reach the right people, confusion grows, and turnout...

Email Library Campaign: NHS Healthy Choices Quiz

Email Library Template showcase

Email Library Campaign: NHS Healthy Choices Quiz

January 18th, 2026 - Harry Thomas

The Healthy Choices Quiz offers a simple way to assess your lifestyle across six themes. Upon completion, it provides an overall score and...

Public sector email benchmarks for 2026

Public Sector Resources

Public sector email benchmarks for 2026

January 5th, 2026 - Harry Thomas

What the data from 300 million public sector emails sent last year shows us (and what it doesn’t) This report summarises the 2025 performance over...

Email Library Campaign: Childhood Immunisations

Email Library Template showcase

Email Library Campaign: Childhood Immunisations

November 18th, 2025 - Harry Thomas

Childhood vaccination programmes prevent around 5,000 deaths and over 100,000 hospital admissions each year in England. Vaccine uptake levels have...

How Local Authorities use storytelling and email to drive real-world change

Public Sector

How Local Authorities use storytelling and email to drive real-world change

November 4th, 2025 - Harry Thomas

In the ever-crowded world of public sector communications, facts alone aren’t enough to capture attention—especially when you’re competing with the...

Free email marketing healthcheck - icon

Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

Get started