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Email Library Campaign: Odds are they win

Over the last five years revenues generated by the gambling industry have increased by a staggering 62% generated by intensive marketing and advertising efforts that promote a misleading portrayal of gambling solely as a fun, social and financially rewarding activity. This is exacerbated by the fact that online bookies are now open for bets 24/7, 365 days of the year, online.

The campaign aims to:

•  Firstly, to make people more aware of the risks they face when gambling, to think about their gambling, possibly for the first time, and the impact it is having on their lives or might have on their lives in future, ultimately leading to a change in behaviour to prevent and reduce gambling related harms.

• To encourage people to share the campaign message, reflect and have open conversations about their experiences of gambling.

• To raise awareness of the campaign amongst organisations and officials across the country.

Rather than signposting to specific tools or support, the campaign wanted to equip people to identify triggers that their gambling behaviour has shifted into something concerning and to provide them with a way to talk about this.

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If you are an e-shot customer, you can access these emails as templates in the stock template library. Non-e-shot customers can download the emails by clicking the button below.

Download the 'Odds are they win' emails