CATEGORY: DesignsForms and Landing Pages

Designs: Branding

You can access the branding section of e-shot under the designs tab on the left had side of the menu.

In the Branding section of the e-shot console you can control sub-account wide elements, such as your default logo and any custom fonts. Custom fonts that you add can be used in any of your designs.

 Default logo 

The default logo will automatically apply to the form's pages but can be changed after. You are also given a unique link that you can use in your designs as the image source In Smart Editor, enter the URL into the "External link" box. 
 
Upload the default logo that you will use for your signup forms and landing pages as default. 

The benefit of this, particularly when it comes to forms and landing pages, is that if you need to update your logo – you can simply do that here and it will automatically propagate, updating all instances of the logo. So, you update it once, rather than having to go into every landing page individually. 
 
It also means that you don't have to find and upload your logo to your design every time you can just use the link that is given to you. 
 
When you are creating a from, in the branding section of that form you can check the “Use branding logo Image” box and it will pull through what ever logo you have set on the brandings tab.

Just to keep in mind this will not prevent you from uploading you own logo to the form. You can uncheck the box and upload your own image.

Custom fonts 

If you have brand fonts that you wish to use in your designs, by adding them here you will be able to access them in the Smart Editor. Custom fonts will allow you to add your own fonts that can be used on all your emails to ensure brand consistency and to make sure you designs are accessible while doing so.  

For full details on how to add a custom font, including a google font example, take a look at How to add and manage custom fonts or take a look at our video.