Campaigns FAQs

Why is the Send or Activate button for my campaign greyed out? 

Your campaign isn't yet ready to be activated for sending out yet. There may be some more configuration changes you need to make before it’s ready to activate.

How long will my email take to be delivered? 

Email delivery times can vary depending on numerous factors, including server traffic and authentication. e-shot employs intelligent delivery to ensure emails are actually delivered rather than bounced by providers such as Hotmail, Gmail and Yahoo.  

If a contact exists between multiple delivery groups, will they receive multiple emails? 

No. At the point of sending, e-shot always de-duplicates your contacts, to ensure contacts will only receive one unique email with each campaign send. 

When is the best time to send my campaign? 

All lists, industries and contacts are different. We'd always recommend performing your own research and using the engagement timeframes on the reports of your campaigns as well as making use of the split test tool to help gauge when the best time to send to your own audience is. 

How many campaigns can I queue/send at the same time? 

You can queue/send an unlimited number of campaigns at the same time. 

Why can't I have a 50/50 split in a split test campaign? 

The maximum split you can do is 49/49 as you must have something left for the balance. The idea is you test two or more variables and send the best performing version to the rest. Normally, a split test of 20% / 1,000 contacts will give you a statistically valid result. 

What types of campaigns can I send using e-shot? 

e-shot offers various campaign types that serve different purposes. All the campaign types can be seen below.  

How can I see the campaigns going out of my account? 

You can view the scheduled or live campaigns via the calendar under the campaign's sections of e-shot. Campaign statuses can also be seen in the existing campaigns list view.