Blog

2024 Design Trends

Design digital-marketing

2024 Design Trends

January 10th, 2024 - Jakub Gacon

As a designer, keeping a finger on the pulse of the industry’s ever-shifting trends is crucial, now more than ever as 2024 marks the first year of...

Reactions in Microsoft Outlook

digital-marketing

Reactions in Microsoft Outlook

August 4th, 2023 - Harry Thomas

Since October 2022, Outlook users have been able to react to email messages. Since its release this feature has been gaining popularity amongst...

Google Analytics 4 - Quick start guide

Best practice digital-marketing

Google Analytics 4 - Quick start guide

January 16th, 2023 - Harry Thomas

Google Analytics, or GA, is a free analytics tool that gives you an in-depth look at your website and/or app performance. It integrates with...

The ABC of CTAs

email-marketing digital-marketing

The ABC of CTAs

December 22nd, 2022 - Sadie Burgess

The call to action (or CTA) is one of the most important elements of an email. Whether you’re writing a newsletter, marketing email, fundraising...

Lights, Camera, Action: e-shot on Youtube

digital-marketing News

Lights, Camera, Action: e-shot on Youtube

January 6th, 2022 - Sadie Burgess

We are delighted to announce the launch of the e-shot YouTube channel.We will be adding lots more content in the coming weeks on best practice,...

How to intelligently generate leads from webinar attendees and virtual events

webinar digital-marketing Best practice

How to intelligently generate leads from webinar attendees and virtual events

October 2nd, 2020 - Dan Hare

The ongoing COVID-19 situation has had a devastating effect on many industries, but one in particular that faces a particularly bleak outlook is...

If you build it... They will come

digital-marketing Best practice email-marketing

If you build it... They will come

August 19th, 2020 - Sadie Burgess

Unfortunately it is not as easy as that – and in the current climate it is even more important to ensure that you get it right. What am I talking...

Marketing through the coronavirus and beyond

digital-marketing Best practice

Marketing through the coronavirus and beyond

June 24th, 2020 - Sadie Burgess

Without warning and without choice, brands and retailers have had to adapt to a pandemic that no one saw coming. Even though restrictions on...

When times are tough, you build share.

digital-marketing

When times are tough, you build share.

May 5th, 2020 - Sadie Burgess

The famous quote from Procter & Gamble CEO A.G. Lafley, in the Wall Street Journal is worth considering in more depth in the current world...

New GDPR guidance from ICO

digital-marketing News

New GDPR guidance from ICO

January 14th, 2020 - Sadie Burgess

The Information Commissioner's Office (ICO) has launched a public consultation on a draft direct marketing code of practice.And to quote the...

Building trust with your leads with an effective email nurture programme

digital-marketing email-marketing

Building trust with your leads with an effective email nurture programme

December 10th, 2019 - Sadie Burgess

Congratulations, you have caught your prospect’s attention, but now you need to nurture these leads into opportunities for your sales team, as at...

Is your vision into next year 2020?

digital-marketing email-marketing

Is your vision into next year 2020?

November 26th, 2019 - Sadie Burgess

It’s that time again when thoughts turn to the coming year and it is time to start thinking ahead to the trends and developments that we can...

Making sure your business is in the black

digital-marketing

Making sure your business is in the black

October 23rd, 2019 - Sadie Burgess

UK spend on online retail sites on Black Friday in 2018 reached £1.49bn – a positive 7.3% increase from 2017. 67% of all discounts offered were...

Email marketing: ROI and immeasurable benefits

digital-marketing

Email marketing: ROI and immeasurable benefits

October 14th, 2019 - Sadie Burgess

No matter how many other innovative digital marketing tactics emerge, email marketing remains one of the best ways to reach and engage your target...

Why ABM makes sense

digital-marketing abm

Why ABM makes sense

August 28th, 2019 - Sadie Burgess

Like any other marketing strategy, account-based marketing is not a one-size-fits-all solution. It needs to be employed strategically.Are you...

ABM: Marketing to a market of one

digital-marketing abm

ABM: Marketing to a market of one

August 20th, 2019 - Sadie Burgess

Companies of all sizes make purchase decisions by committee. Sirius Decisions found that over a third of companies purchase by committee, while 53%...

Spotting Buyer Behaviour on your website

digital-marketing web-tracking

Spotting Buyer Behaviour on your website

July 8th, 2019 - Sadie Burgess

Approximately 96% of visitors that come to your website are not ready to buy. However, by visiting your site they are showing interest in you and...

Tackling marketing department's biggest challenge with Tim Watson

digital-marketing

Tackling marketing department's biggest challenge with Tim Watson

September 12th, 2018 - Sadie Burgess

This week we are talking to the inimitable Tim Watson from Zettasphere about the major challenges facing marketing departments in 2018. With 14...

Customer centricity is a key theme for 2018

digital-marketing

Customer centricity is a key theme for 2018

January 26th, 2018 - Sadie Burgess

It’s that time again, time to make good on your new year’s resolutions for both work and play and as an email marketer it is time to look forward...

Do you and your business send and receive Christmas cards?

digital-marketing

Do you and your business send and receive Christmas cards?

December 22nd, 2017 -

The Royals have just released their annual Christmas card, which has the nation gushing over the gorgeous family of 4.

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