Blog
2024 Design Trends
January 10th, 2024 - Jakub Gacon
As a designer, keeping a finger on the pulse of the industry’s ever-shifting trends is crucial, now more than ever as 2024 marks the first year of...
Reactions in Microsoft Outlook
August 4th, 2023 - Harry Thomas
Since October 2022, Outlook users have been able to react to email messages. Since its release this feature has been gaining popularity amongst...
Best practice digital-marketing
Google Analytics 4 - Quick start guide
January 16th, 2023 - Harry Thomas
Google Analytics, or GA, is a free analytics tool that gives you an in-depth look at your website and/or app performance. It integrates with...
email-marketing digital-marketing
The ABC of CTAs
December 22nd, 2022 - Sadie Burgess
The call to action (or CTA) is one of the most important elements of an email. Whether you’re writing a newsletter, marketing email, fundraising...
Lights, Camera, Action: e-shot on Youtube
January 6th, 2022 - Sadie Burgess
We are delighted to announce the launch of the e-shot YouTube channel.We will be adding lots more content in the coming weeks on best practice,...
webinar digital-marketing Best practice
How to intelligently generate leads from webinar attendees and virtual events
October 2nd, 2020 - Dan Hare
The ongoing COVID-19 situation has had a devastating effect on many industries, but one in particular that faces a particularly bleak outlook is...
digital-marketing Best practice email-marketing
If you build it... They will come
August 19th, 2020 - Sadie Burgess
Unfortunately it is not as easy as that – and in the current climate it is even more important to ensure that you get it right. What am I talking...
digital-marketing Best practice
Marketing through the coronavirus and beyond
June 24th, 2020 - Sadie Burgess
Without warning and without choice, brands and retailers have had to adapt to a pandemic that no one saw coming. Even though restrictions on...
When times are tough, you build share.
May 5th, 2020 - Sadie Burgess
The famous quote from Procter & Gamble CEO A.G. Lafley, in the Wall Street Journal is worth considering in more depth in the current world...
New GDPR guidance from ICO
January 14th, 2020 - Sadie Burgess
The Information Commissioner's Office (ICO) has launched a public consultation on a draft direct marketing code of practice.And to quote the...
digital-marketing email-marketing
Building trust with your leads with an effective email nurture programme
December 10th, 2019 - Sadie Burgess
Congratulations, you have caught your prospect’s attention, but now you need to nurture these leads into opportunities for your sales team, as at...
digital-marketing email-marketing
Is your vision into next year 2020?
November 26th, 2019 - Sadie Burgess
It’s that time again when thoughts turn to the coming year and it is time to start thinking ahead to the trends and developments that we can...
Making sure your business is in the black
October 23rd, 2019 - Sadie Burgess
UK spend on online retail sites on Black Friday in 2018 reached £1.49bn – a positive 7.3% increase from 2017. 67% of all discounts offered were...
Email marketing: ROI and immeasurable benefits
October 14th, 2019 - Sadie Burgess
No matter how many other innovative digital marketing tactics emerge, email marketing remains one of the best ways to reach and engage your target...
Why ABM makes sense
August 28th, 2019 - Sadie Burgess
Like any other marketing strategy, account-based marketing is not a one-size-fits-all solution. It needs to be employed strategically.Are you...
ABM: Marketing to a market of one
August 20th, 2019 - Sadie Burgess
Companies of all sizes make purchase decisions by committee. Sirius Decisions found that over a third of companies purchase by committee, while 53%...
digital-marketing web-tracking
Spotting Buyer Behaviour on your website
July 8th, 2019 - Sadie Burgess
Approximately 96% of visitors that come to your website are not ready to buy. However, by visiting your site they are showing interest in you and...
Tackling marketing department's biggest challenge with Tim Watson
September 12th, 2018 - Sadie Burgess
This week we are talking to the inimitable Tim Watson from Zettasphere about the major challenges facing marketing departments in 2018. With 14...
Customer centricity is a key theme for 2018
January 26th, 2018 - Sadie Burgess
It’s that time again, time to make good on your new year’s resolutions for both work and play and as an email marketer it is time to look forward...
Do you and your business send and receive Christmas cards?
December 22nd, 2017 -
The Royals have just released their annual Christmas card, which has the nation gushing over the gorgeous family of 4.
Solutions
Email marketing healthcheck
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