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Public Sector digital-marketing
Introducing AI into Local Authority comms workflows
June 18th, 2024 -
Let’s face it, AI is everywhere: Google, Outlook, Mailchimp, Meta, LinkedIn, and now even IOS. Since AI integration is already underway, the best...
Best practice digital-marketing Public Sector email-marketing
A garden waste campaign that was anything but rubbish
May 9th, 2024 -
Whether your council is launching a paid-for garden waste service for the first time or wants to increase subscriber numbers, a well-planned and...
digital-marketing News Public Sector
Is it time to jump on the WhatsApp Channel bandwagon?
March 25th, 2024 - Dan Hare
Or should we remember Meta’s previous form? WhatsApp Channels, introduced in 2023 as part of the WhatsApp app, offer a way for users to receive...
Reactions in Microsoft Outlook
August 4th, 2023 - Harry Thomas
Since October 2022, Outlook users have been able to react to email messages. Since its release this feature has been gaining popularity amongst...
Best practice digital-marketing
Google Analytics 4 - Quick start guide
January 16th, 2023 - Harry Thomas
Google Analytics, or GA, is a free analytics tool that gives you an in-depth look at your website and/or app performance. It integrates with...
email-marketing digital-marketing
The ABC of CTAs
December 22nd, 2022 - Sadie Burgess
The call to action (or CTA) is one of the most important elements of an email. Whether you’re writing a newsletter, marketing email, fundraising...
Lights, Camera, Action: e-shot on Youtube
January 6th, 2022 - Sadie Burgess
We are delighted to announce the launch of the e-shot YouTube channel.We will be adding lots more content in the coming weeks on best practice,...
webinar digital-marketing Best practice
How to intelligently generate leads from webinar attendees and virtual events
October 2nd, 2020 - Dan Hare
The ongoing COVID-19 situation has had a devastating effect on many industries, but one in particular that faces a particularly bleak outlook is...
digital-marketing Best practice email-marketing
If you build it... They will come
August 19th, 2020 - Sadie Burgess
Unfortunately it is not as easy as that – and in the current climate it is even more important to ensure that you get it right. What am I talking...
digital-marketing Best practice
Marketing through the coronavirus and beyond
June 24th, 2020 - Sadie Burgess
Without warning and without choice, brands and retailers have had to adapt to a pandemic that no one saw coming. Even though restrictions on...
When times are tough, you build share.
May 5th, 2020 - Sadie Burgess
The famous quote from Procter & Gamble CEO A.G. Lafley, in the Wall Street Journal is worth considering in more depth in the current world...
New GDPR guidance from ICO
January 14th, 2020 - Sadie Burgess
The Information Commissioner's Office (ICO) has launched a public consultation on a draft direct marketing code of practice.And to quote the...
digital-marketing email-marketing
Building trust with your leads with an effective email nurture programme
December 10th, 2019 - Sadie Burgess
Congratulations, you have caught your prospect’s attention, but now you need to nurture these leads into opportunities for your sales team, as at...
Email marketing: ROI and immeasurable benefits
October 14th, 2019 - Sadie Burgess
No matter how many other innovative digital marketing tactics emerge, email marketing remains one of the best ways to reach and engage your target...
Why ABM makes sense
August 28th, 2019 - Sadie Burgess
Like any other marketing strategy, account-based marketing is not a one-size-fits-all solution. It needs to be employed strategically.Are you...
ABM: Marketing to a market of one
August 20th, 2019 - Sadie Burgess
Companies of all sizes make purchase decisions by committee. Sirius Decisions found that over a third of companies purchase by committee, while 53%...
digital-marketing web-tracking
Spotting Buyer Behaviour on your website
July 8th, 2019 - Sadie Burgess
Approximately 96% of visitors that come to your website are not ready to buy. However, by visiting your site they are showing interest in you and...
The power of the preference centre
August 11th, 2017 - Sadie Burgess
Lurking at the base of every email sits the potential end to your email relationship with your contact – it is all so black and white – with one...
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