CATEGORY: Help Articles
Managing your data protection responsibilities with e-shot
What is the GDPR?
The GDPR, or General Data Protection Regulation, is a European privacy law that went into effect in May 2018. It regulates how personal data of individuals in the EU can be collected, used, and processed. The law impacts European companies, businesses that target European individuals, and those that collect, use, or process the personal data of European individuals. This means the GDPR will apply to most organizations that process personal data of EU individuals—regardless of where the business is established and where their processing activities take place.
The DPA 2018 enacts the EU GDPR’s requirements in UK law. The UK government has also issued a statutory instrument – the Data Protection, Privacy and Electronic Communications (Amendments etc) (EU Exit) Regulations 2019 – which amends the DPA 2018 and merges it with the requirements of the EU GDPR to form a data protection regime that will work in a UK after Brexit. This new regime will be known as ‘the UK GDPR’.
As of 1 January 2021, the UK GDPR together with the amended DPA and PECR will comprise the personal data protection legislation in the UK.
How does e-shot make Data Protection compliance easier?
You can get consent and build loyalty with our tools, designed to help you comply with the UK’s data protection requirements as you grow your audience.
Fully customisable forms
Customise your forms to comply with data protection requirements, collect granular consent with ease and have it automatically populate your contact data in e-shot, whether you use one of our form wizards or our API.
Set up double opt-in settings
Create double opt-in forms and automations within e-shot for efficient, best practice data capture.
Our comprehensive contact records show when someone opted in to receive marketing from you, so you can prove consent and modify or remove personal information any time you need to.
Once a contact unsubscribes from your mailings, e-shot will manage and honour that even if that contact’s email address is uploaded again.
Let contacts manage their own details
By enabling your contacts to edit their own profiles through a preference centre, they can not only keep their segmentation accurate by selecting what they are interested in, they can also update key personally identifiable information.
Keep all relevant records:
An important part of the GDPR is being able to demonstrate your compliance. e-shot™ is unique in recording all the information that is relevant to each contact; from the initial subscription date, opt-out information and any relevant interaction throughout the contact's activity.
Admin users can restrict access of other users to the elements of e-shot that they require for their role. 2FA can also be enabled for individual users or enforced across the entire account.
Quickly respond to data requests from your contacts.
Right of access
You can export data about individual contacts from your e-shot account, which can help you prove consent and fulfil subject access requests (SAR). Access to this function can be restricted to specific users. N.B. As an organisation legally, you have one month to comply with a SAR, so e-shot have made it as easy as possible for you to comply.
Right to be forgotten
You can delete contacts from your e-shot account at any time. And when someone is removed from your contacts, we anonymise their data in your reports, so you stay compliant without losing any audience insights.
Right to object
If a contact objects to you processing their personal data, you can remove/unsubscribe them from your account at any time.
Right to rectification
You can correct or complete contact information at any time. Your contacts can even edit their own permissions.
Right of portability
You can export any of your contacts, or selected information within any list, at any time in your e-shot account.
Email marketing healthcheck
We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.