Hard bounce resets

Sometimes, email addresses will become undeliverable due to erroneous bounce reasons being reported back to e-shot by the recipient’s email server. This happens when the contacts receiving mail server could not deliver the email to the contacts inbox.  

e-shot automatically suppresses hard bounces from future sends to protect your sender reputation. 

Over time, this can lead to a proportion of your data being rendered unusable, even though it may still contain viable contacts. This does not mean that you can or should continue to send emails to these recipients as some organisations will block bulk email due to policies that are imposed on the recipient’s inbox. 

If you believe that a contact has hard bounced in error, then you can ask our Customer Success team to reset the bounce status, enabling you to send emails to the recipient again. 
   
Once contacts have been reset, depending on how long they have been hard bounced for, we would recommend sending a campaign to them to seek re-engagement, but if you would prefer not to do this, the contacts will simply form part of their previous groups and preferences. 
 
If the contact hard bounces again, we will not reset the bounce status a second time. 
 
It is important that you can establish a lawful basis for emailing every contact in your database. Just proving that an email address is real is insufficient to establish the legality of sending to it.