By bringing together our advanced infrastructure, specialist technical knowledge and leading technology and tools, we hope that e-shot™ is your best partner for best deliverability and inbox placements of your campaigns and communication.
If you would like more information on any of the aspects covered in this document, don’t hesitate to get in touch with the team who will be more than happy to help or explain things further.
Email deliverability is the ability of an email message to reach the intended recipient’s inbox, so it is also often referred to as ‘inbox placement’. There are a number of factors that affect deliverability including both technical management and infrastructure along with the content and build of the individual emails.
There are many factors determining good deliverability. Some are simple to achieve by following well-trodden best practices, legal requirements as well as technical specifications. Ultimately the sender is responsible for the success of their campaigns but your choice of ESP (email service provider) will undoubtedly help to increase your chances. Below we identify many of the contributing factors and explain their significance. For clarity and simplicity we have divided these to 3 main areas. While we expect you, our client, to take responsibility for the first and third areas (Contact list quality and content and design), we take the responsibility for the technology and infrastructure but more importantly, we have created many tools and elements of our service to help you achieve the best possible deliverability across the board. Last but not least is our expert advice and consultancy available to you through your account manager.
As you read through this document, we will highlight the different elements of good deliverability but mostly, we offer a transparent insight for you, our client, to understand how you can benefit not just from our many years of successful delivery of billions of emails across the world but also from all the tools that are available to you to constantly improve your engagement with your audience.
Making sure your subscribers list is in tip top condition is something that all responsible marketers take very seriously. Organically building a healthy list of engaged contacts is every marketer’s dream.
Robust and secure network capable of managing volumes, load balancing, throttling, ensuring authentication, reverse DNS, correct MX records, feedback loops, bounce handling, bounce reporting, spam filter checks, and Managing reputation.
Concise, compelling, well designed and correctly rendered on mobile devices. Follow best practice advice. Personalise your message and don’t include known ‘spam’ terms.
With over 15 years of experience in successfully delivering billions of emails around the globe, we have developed our own unique deliverability strategy. It is designed, not only to maximise inbox placement, but also to make sure that, while doing so, we protect your company’s most valuable asset, your brand.
We successfully achieve this by using our unique combination of technology and methodology, together with essential tools and expert advice. We also ensure that your regular business email communications is never affected by your email marketing activity
We cannot emphasise enough how important this is!
Read our complete Deliverability guide.
We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.