Agnew Group
Customer story
Agnew use email for a variety of key communication objectives from brand and product awareness, promotion and offer communications and event management to sales/aftersales reminders and upsell messages. With a small centralised marketing team, managing all the campaigns across all brands and sites – it can get very hectic. Improving engagement and response rates has also led Agnew include SMS as a communication medium to support their email campaigns.
Categories:
Commercial
e-shot™ is so flexible, being able to choose from single send, automated series, date driven or SMS depending on the objectives of the campaign gives us control over our communication strategy. And thanks to the fantastic insights from the comprehensive reporting our campaigns are going from strength to strength.
Corrina Quirey, MarketinG/DB Administrator