Case Study: Arvonia

E-shot propels Wales’ leading coach and tour operator to new heights of engagement.

Arvonia Holidays have been using e-shot for over 4 years. They use e-shot primarily as a lead generation and customer engagement tool, keeping the company front-of-mind, promoting offers as well as encouraging web traffic and social media engagement. Sending daily emails to their 8k strong list of engaged contacts.

Challenges

Before e-shot, Arvonia Holidays was using Microsoft Outlook to send e-newsletters, however they soon realised the huge limitations of this method, including design restrictions, no reporting or analytics, slow deliverability to limited send numbers and no brand or domain protection. Arvonia wanted a far more professional email communication programme to increase leads from their engaged audience, and develop more sophisticated targeting to optimise their campaigns.

How e-shot™ helped

e-shot offers an efficient and cost effective way to target large send lists quickly and with maximum success. Predominantly using the single send campaigns, email has become a vital part of Avonia’s marketing plan. 

Using the ‘Drag and Drop’ Arvonia are able to create professionally branded emails, quickly and efficiently. “When you are sending emails everyday, you need to have a system that is simple to use”. 

“We have always found our Account Manager to be very friendly, knowledgeable, and proactive. She shows passion and interest in understanding our company and in helping us to improve our performance and exposure.”

Results, ROI and the future

Avonia now achieve consistently high engagment metrics from their email campaigns, with display rates exceeding 25% and regularly achieving click through rates of between 10-20%. 

Arvonia also monitor the traffic spikes on both social media and their website resulting from their targetted campaigns, seeing the impact of their campaigns down the sales funnel. Arvonia often sees an influx of customer enquiries and a direct increase in sales generated showing real ROI through their email marketing. 

“We are very happy with the results generated by our e-shot™ campaigns and we regularly see direct results from them. Regular emails mean that we can maintain long-term relationships with our customers, and keep them fully up-to-date with our latest offerings.”