Optimising inbox placement
Deliverability is one of the biggest challenges affecting email marketing and working with an expert team to help get it right is essential.
Our dedicated team, live and breath this stuff day in and day out and will be more than happy to share their experience with you to ensure that you always hit the inbox.
“Really good...professional looking emails go out with excellent analytics. I especially like the Forensics tool to check the email before you send for deliverability.” Michelle G, IRS Marketing
When you create great content you are not only engaging your subscribers, but building a lasting relationship that started when they signed up.
Review your content to see what language is helping or hindering your deliverability and make changes before you send to avoid falling foul of the ever-improving spam filters. Spam filters also pay special attention to links, often looking several layers deep, something that is almost impossible to do manually. Our tools will also check all your links and alert you to any potential issues.
Reputation is a critical element in deliverability. This is the technical bit; sending domains and IP addresses. DMARC and SPF records. It’s complex, it’s boring. It’s the stuff we look after, so that you don’t have to worry.
Track your progress over time or compare to geographical or industry averages to see how your campaigns are performing. These simple benchmarks can put your success in context and help with your senior management reporting.
We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.