Deliverability overview

Don’t put up with disappointing deliverability

Deliverability is one of the biggest challenges affecting email marketing and working with an expert team to help get it right is essential.

Our dedicated team, live and breath this stuff day in and day out and will be more than happy to share their experience with you to ensure that you always hit the inbox.

Each e-shot customer has dedicated sending infrastructure which is continually monitored by our Deliverability team.

We can fully manage DNS settings to ensure your emails comply with the various authentication protocols including SPF, DKIM and DMARC.

Health Monitor

Our team manage 24/7/365 monitoring of loopback, blacklists, Gmail, Microsoft SNDS and all other ISPs. Automatic bounce management, unsubscribe and complaints management tools and daily reputation scoring help to minimise technical administration.

Content

When you create great content you are not only engaging your subscribers, but building a lasting relationship that started when they signed up. Review your content to see what language is helping or hindering your deliverability and make changes before you send to avoid falling foul of the ever-improving spam filters. Spam filters also pay special attention to links, often looking several layers deep, something that is almost impossible to do manually. Our tools will also check all your links and alert you to any potential issues.

Infrastructure

Reputation is a critical element in deliverability. This is the technical bit; sending domains and IP addresses. DMARC and SPF records. It’s complex, it’s boring. It’s the stuff we look after, so that you don’t have to worry.

Our deliverability guide

By bringing together our advanced infrastructure, specialist technical knowledge and leading technology and tools, we hope that e-shot™ is your best partner for best deliverability and inbox placements of your campaigns and communication.

Read our complete guide to understand how e-shot can help with every aspect of your deliverability.

Solutions

Marketing Cloud

A complete marketing automation solution to generate, track, nurture and convert business from your website through email, SMS and social.

e-shot™ email and SMS

Simple, straightforward email and SMS marketing to help you achieve your goals and hit your targets.

e-shot™ auto

A set of powerful marketing automation tools to help generate, nurture and convert business in a way that is straightforward and efficient.

in-leads^®

Website visitor tracking that gives context to those who register via your website. Get a complete picture of a contact’s prior interactions with your site and track subsequent interactions with other pages.

Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

Get started

Deliverability