Website tracking
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Unlock insight from your website
Extend your understanding of contact behaviour beyond email and SMS to include website interactions. Google Analytics may tell you how many people have been looking at your website, but e-shot can tell you who…
Activity history
In addition to email and SMS interactions, you can see each interaction with tracked web pages on contact records.
Page tracking
Your website can be a busy place. Score and categorise important content to differentiate casual browsing from serious interest.
Behavioural targeting
When specific tracked activities occur, you can use that activity as a trigger for email or SMS messages. Remarketing has just as much application in public services as it does in e-commerce.
