Preference centre

Preference centre

Put your contacts in control of their data

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Improve engagement and reduce unsubscribes with a branded Preference Centre

Very few companies have the processes in place to ensure that their email marketing database is maintained and updated accurately.

There is no service like self-service and our Preference Centre puts your contacts in control of their own data by enabling them to change the data that you hold about them at any time.

This helps to improve engagement, reduce unsubscribes and save you a lot of time messing with spreadsheets! 








Great first impressions

Great first impressions

As you attract new email subscribers, give them a great first impression by informing them of the options of how you can communicate with them.

The GDPR and granular consent

The GDPR and granular consent

A Preference Centre is also part of a best practice approach to using consent as your legal basis for processing data in line with the GDPR. By providing granular options for how contacts hear from you (e.g. email, SMS, online advertising) and what they hear from you about (e.g. newsletters, offers, events) you give them control of the communication flow.

Self-service single truth

Self-service single truth

With an integrated solution, a Preference Centre can help you to expose data held in your CRM to your customers and enable them to amend their data to flow back to CRM. This can be done directly or with processes to review data before it updates CRM.

Mitigate unsubscribes

Mitigate unsubscribes

If a contact receives a communication from you that they are not happy with, a preference centre gives them options to change how they hear from you in preference to a full unsubscribe which completely prevents further digital contact.

 

Case study

Royal Institution of Naval Architects

e-shot™ helps RINA build their brand and boost their bottom line

"Email is central to our marketing mix. We have been with e-shot™ since 2008, when we were only really focusing on event registrations. Over the years we have developed and now have much more sophisticated campaigns and even email based revenue streams. e-shot™ is essential to keeping our subscribers engaged and keeping us competitive"

Full story

Solutions

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Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

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