Acceptable Use Policy (AUP)

part of FORFRONT LTD Terms and Conditions of Service for e-shot™: 

The acceptable use policy specifies the activities and behaviour acceptable by the users of Forfront products and services and e-shot™ products and services. 

We will always act reasonably and are not obligated to terminate the Services if you are in breach of the AUP. 

AUP for Deliverability: 

Over a period of one calendar month: 

  • Bounce Rate should not be higher than five percent (5%) 

  • Display Rate should not be lower than eight percent (8%) 

  • Complaints should not be higher than tenth of a percent (0.1%) 

Bounce Rate means: A message that is returned to the sender because it was not deliverable for whatever reason. Number of bounced emails out of the total of number sent. 

Display Rate means: Where an email view/display was registered. 
e-shot™ registers view/display/open when an image is downloaded or a link in the email is clicked. 

Complaints means: Complaints are the single most damaging factor to your sender reputation. Complaints are one of the main contributors to identify a sender as a spammer which will dramatically reduce deliverability. Complaints will affect the Sending IP (VSG) and the Sending Domain (VESC). 

 

AUP for the use of API: 

API means: Application Programming Interface - a set of functions and procedures that allow the creation of applications which access the features or data of an application, or other service. 

Depending on your e-shot™ package, the API may be available to you as part of your annual subscription. You are however bound by our AUP to a maximum of 2,000 calls per hour. Should you exceed this limit, We will contact you to make you aware and enable you to reduce the calls. Should you continue to exceed the AUP limit We will charge a set fee of £50.00 plus £10.00 per 1,000 calls over the 2,000 per hour (in blocks of 1,000). Charges will be invoiced at the beginning of the month for the previous month. 

Clients may request a report of their API call usage at the beginning of the month for the previous month. 

 

AUP for Deleting Contacts: 

Deleting contacts will permanently remove all their personal information from your database. This action cannot be undone. 

You should delete contacts when they exercise their ‘right to erasure’ also known as the ‘right to be forgotten’ Under Article 17 of the UK GDPR. 

You should NOT delete contacts that you have sent an email campaign to, or text for at least 30 days since the send date. This is to ensure that the recipient can interact with your campaign or opt out / unsubscribe. 

You must offer your recipients the option to opt out / unsubscribe from your marketing communication and by deleting their record too soon you may be in breach of this policy as well as in a breach of PECR and GDPR.