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Hard bounce resets
Sometimes, email
addresses will become undeliverable due to erroneous bounce reasons being
reported back by the recipient’s email server. e-shot automatically suppresses
hard bounces from future sends to protect your sender reputation.
Over time, this can lead to a proportion of your data being rendered unusable,
even though it may still contain viable contacts. This does not mean that you
can or should continue to send emails to these recipients as some organisations
will block bulk email due to policies that are imposed on the recipient’s
inbox. If you believe that a contact has hard bounced in error, then you can
ask our Customer Success team to reset the bounce status, enabling you to send
emails to the recipient again.
Before this, we would ask that you provide documentary evidence directly from
the bounced contact to demonstrate their willingness to receive emails from
you. This can be a forwarded email, read receipt or any evidence that the contact is active or better still an updated contact submission through a
website form. If you are looking at multiple addresses then chat to the Customer Success team, as we may only need a sample of examples to review.
Once contacts have been reset, they will be put into a clearly labelled group
in your account. We would recommend sending a campaign to this group to seek
re-engagement, but if you would prefer not to do this, the contacts will simply
form part of their previous group memberships.
If the contact hard bounces again, we will not reset the bounce status a second
time.
It is important that you can establish a lawful basis for emailing every
contact in your database. Just proving that an email address is real is
insufficient to establish the legality of sending to it.
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