e-shot Product Privacy Policy

Forfront Ltd. provides software as a service (SaaS) used by its clients over the internet. e-shot™ is a SaaS solution which enables its clients to create messages, manage their subscribers (contact lists) and send personalised messages to their subscribers through an online platform. 

 
Use of the e-shot solution is subject to the Forfront Terms and Conditions of Service. If you are using any of the products or services described below, the corresponding terms to those products apply to your usage of them. We regularly update our Terms and Conditions of Service and as per relevant clauses in the Terms and Conditions of Service “… continued use of the Services following any revision of the Conditions is deemed to be acceptance of the modifications or amendments to the Conditions and You agree to be bound by such changes”  and each time a customer logs into the e-shot platform, they confirm their acceptance of the latest version. 

Products and Services covered by this policy: 

e-shot email 

e-shot auto 

e-shot marketing cloud 

Zapier integration

Microsoft Outlook integration

Microsoft Dynamics integration

CANDDI integration

 

Use of the e-shot platform 

The e-shot solution allows clients to create and share bulk messages via email and SMS. Data relating to interactions of individual contacts with these bulk messages including opens, clicks and subsequent website interactions can be tracked and recorded. We do not control the content of these messages or the contact data used to target and personalise messages. The solution can also be used to help organise and analyse contact and company information including information that may be of a commercially sensitive nature in relation to the client’s business. 

Information can be added to the platform via a variety of methods including online completion of forms by individual contacts along with bulk adding and updating by way of uploading and integration. The information added to the platform is stored and managed in a secure and compliant manner on our servers, which are hosted securely by our hosting partner. 

Use of personal data 

Forfront complies with all applicable data protection regulations. We act as a Data Processor on behalf of clients using the e-shot platform. 

The client is the Data Controller in respect of any personal data that we process in the course of providing services. The personal data is derived from data provided by the client and is not checked or monitored by us and, accordingly, We have no liability or responsibility whatsoever howsoever arising directly or indirectly to the client for the accuracy, contents or use of such personal data. 

We warrant that we will not disclose any personal data to any business, organisation or individual without the client's prior written consent, unless required by law; 

We have no responsibility or liability for the storage or back up of client data and although backups shall be carried out at regular intervals, the client shall remain entirely responsible for making its own back-up of such data if required. We shall incur no direct or indirect liability to the client for any loss or damage, however caused, arising from any loss of data arising under this clause; 

We shall not use any client data except in connection with the provision of services to the client as set out in the Terms and Conditions of Service or as required by law, regulation or regulatory body or any court of competent jurisdiction. The client shall always comply with its obligations under all applicable Data Protection Legislation when using the e-shot platform.  


Functions relating to the processing of personal data

Unsubscribe 

If a contact unsubscribes from communication, e-shot will never send messages to that contact again. Even if the contact is included in other campaigns or deleted and reuploaded to the database, it is not possible to override the unsubscribe unless proof is provided by the data subject of their consent to resubscribe. SMS opt out facilities are also automated and can be managed separately from email unsubscribes. 

Automatic unsubscribe 

Every email sent via e-shot automatically includes a header unsubscribe to automatically process unsubscribes submitted via this method.  

Preferences  

Granular consent can be captured, processed, updated and automatically adhered to using e-shot’s Preference Centre function. 

Double opt-in 

To prevent erroneous and malicious data entering your database, new subscribers can be subjected to a double opt-in process that prevents accidental use of the submitted data, unless verified. 

Compliant footer  

Every email sent automatically contains a compliant footer with the relevant legal information and unsubscribe links. If this information is accidentally deleted from a design, it will be automatically 
re-added to the sent communication.  

Spam monitoring 

Using sophisticated self-learning algorithms, we scan emails to improve deliverability and recognise potential patterns of abuse. We scan for bad URLs and questionable keywords combining these stats with cleansing services, blacklist information. 

Zapier integration

If you use the Zapier integration with e-shot, you will have the ability to send and receive data to and from various third-party services that are authenticated to the same Zapier account. 

These third-party services may consequently have access to personal data from your e-shot account. You control this with Zapier directly and are subject to their own terms and policies. The way in which third-party services use, store and disclose data passed from your e-shot account via Zapier is subject to the terms and policies of those third-party services. We accept no responsibility for controlling access to information from the e-shot platform inside any third-party service. 

You should not share your Zapier credentials with anyone, including your own colleagues. 

You should not authenticate to the Zapier integration or any other e-shot service using somebody else’s credentials. 



Microsoft Outlook integration 

If you use the Microsoft Outlook integration with e-shot, you will have access to information associated with your e-shot account, including contact data and activity relating to email and website interactions of the corresponding contacts. 

If you use the Microsoft Outlook integration, then e-shot will scan the header of emails in your Outlook inbox to match them to contacts or tests in your e-shot account. We accept no responsibility for controlling access to information from the e-shot platform inside Microsoft Outlook. 

You use your e-shot login credentials to authenticate to the integration inside Microsoft Outlook. You should not share your login credentials with anyone, including your own colleagues. 

You should not authenticate to the Microsoft Outlook integration or any other e-shot service using somebody else’s credentials. 

No contact data from the e-shot platform is stored in Microsoft Outlook.  



Microsoft Dynamics integration

If you use the Microsoft Dynamics integration with e-shot, you will have access to information associated with your e-shot account, including contact details and email activity in the context of the Dynamics interface. 

Contact data passes between the applications and control of access to this information is managed by your Microsoft Dynamics administrator. We accept no responsibility for controlling access to information from the e-shot platform inside Microsoft Dynamics. 

You use an API key provided by e-shot to authenticate to Microsoft Dynamics. You also use a Microsoft Dynamics user with the relevant security roles to authenticate between e-shot and Microsoft Dynamics. You should not share your login credentials or API keys with anyone. 

You should not authenticate to the Microsoft Dynamics integration or any other e-shot service using somebody else’s credentials. 



CANDDI integration

If you use the CANDDI integration with e-shot, you will have access to information associated with your e-shot account, including contact data and activity relating to email interactions of the corresponding contacts. The way in which CANDDI use, store and disclose data passed from your e-shot is subject to their own terms and policies. We accept no responsibility for controlling access to information from the e-shot platform inside CANDDI. 

You use an API key and ‘slug’ provided by CANDDI to authenticate e-shot to communicate with your CANDDI account. You should not share your API keys with anyone.