Deliver targeted digital campaigns on behalf of your advertisers with marketing technology solutions that deliver a sustainable ROI
It’s a lot to deal with – your have advertisers with high expectations, modest budgets and short timescales. You also have a loyal and extensive readership who don’t want to be spammed. How do you keep your advertisers and your readers happy at the same time?
We provide publishers with a flexible solution for email, SMS and website tracking that can be tightly integrated with your publishing systems.
Beyond conventional email marketing, we can help you to develop propositions that move your clients from a world of batch and blast campaigns to a more sustainable programme of digital marketing using ongoing automated campaigns that use behavioural and demographic data to deliver the right message to the right contacts at the right time.
By being more targeted, your advertisers will see better ROI and your readers will see less irrelevant messages.
Leading B2B publisher uses e-shot™ to manage communication complexity, frequency and volume
“I would definitely recommend e-shot™, and indeed already have! Their service and support is second to none and our dedicated account manager works closely with us to help us optimise our use of the functions and features.”
Our comprehensive reporting and analytics suite delivers all the data you need to demonstrate the effectiveness of your campaigns. Moreover, our in-leads™ solution can be used to deliver a steady stream of opportunities to your advertisers based on tracked email and website activity.
We provide a flexible arrangement where you can add new advertisers to your account quickly and easily. Each client then has a dedicated sub-account which can be customised to their needs, maintaining data security and ethical walls, yet easily accessible by your team through our versatile user management tools.
We regularly produce best practice advice to our direct clients, but we can also help you to produce materials to promote your own services via our software. We can also partner with you to run webinars, speak at events and other added value ways of helping you grow.
As you develop your marketing automation proposition with us, we expect you to win more business. We reward publishers with bigger discounts based on total annual spend.
In addition to a range of standard integrations, every user interface function and data point in e-shot™ has an API equivalent, enabling deep integration between your systems and our solution. This can be used for everything from contact preferences to email building.
We like to keep things simple, but we are also happy to help in sophisticated ways. We regularly consult with clients to help define future development work and our support team are always on hand to help ensure your advertiser campaigns go on time and without incident.
Simple, straightforward email and SMS marketing to help you achieve your goals and hit your targets.
A set of powerful marketing automation tools to help generate, nurture and convert business in a way that is straightforward and efficient.
Website visitor tracking that gives context to those who register via your website. Get a complete picture of a contact’s prior interactions with your site and track subsequent interactions with other pages.
A complete marketing automation solution to generate, track, nurture and convert business from your website through email, SMS and social.
Take a look at the platform in action and get the low down on how it will specifically help your business