Marketing automation for publishers

Marketing automation for publishers

Deliver targeted digital campaigns on behalf of your advertisers with marketing technology solutions that deliver a sustainable ROI

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Drive traffic and boost revenue with email

The client challenge

It’s a lot to deal with – your have advertisers with high expectations, modest budgets and short timescales. You also have a loyal and extensive readership who don’t want to be spammed. How do you keep your advertisers and your readers happy at the same time?

How e-shot™ can help

We provide publishers with a flexible solution for email, SMS and website tracking that can be tightly integrated with your publishing systems.

Beyond conventional email marketing, we can help you to develop propositions that move your clients from a world of batch and blast campaigns to a more sustainable programme of digital marketing using ongoing automated campaigns that use behavioural and demographic data to deliver the right message to the right contacts at the right time.

By being more targeted, your advertisers will see better ROI and your readers will see less irrelevant messages.

 

Case study

Metropolis

Leading B2B publisher uses e-shot™ to manage communication complexity, frequency and volume  

“I would definitely recommend e-shot™, and indeed already have! Their service and support is second to none and our dedicated account manager works closely with us to help us optimise our use of the functions and features.”

Full story

Demonstrable ROI

Demonstrable ROI

Our comprehensive reporting and analytics suite delivers all the data you need to demonstrate the effectiveness of your campaigns. Moreover, our in-leads™ solution can be used to deliver a steady stream of opportunities to your advertisers based on tracked email and website activity.

Sub-accounts

Sub-accounts

We provide a flexible arrangement where you can add new advertisers to your account quickly and easily. Each client then has a dedicated sub-account which can be customised to their needs, maintaining data security and ethical walls, yet easily accessible by your team through our versatile user management tools.

Partnership marketing

Partnership marketing

We regularly produce best practice advice to our direct clients, but we can also help you to produce materials to promote your own services via our software. We can also partner with you to run webinars, speak at events and other added value ways of helping you grow.

More margins

More margins

As you develop your marketing automation proposition with us, we expect you to win more business. We reward publishers with bigger discounts based on total annual spend.

Versatile integrations

Versatile integrations

In addition to a range of standard integrations, every user interface function and data point in e-shot™ has an API equivalent, enabling deep integration between your systems and our solution. This can be used for everything from contact preferences to email building.

Very technical support

Very technical support

We like to keep things simple, but we are also happy to help in sophisticated ways. We regularly consult with clients to help define future development work and our support team are always on hand to help ensure your advertiser campaigns go on time and without incident.

Solutions

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Take a look at the platform in action and get the low down on how it will specifically help your business

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