CATEGORY: Training

Using Advanced Dynamic Content

Using Advanced Dynamic Content

Your subscribers are not all the same. So why treat them the same when it comes to email marketing? With Advanced Dynamic Content you can increase engagement, reduce unsubscribes and take your personalisation efforts to the next level. 

Dynamic content enables you to tailor your campaign so different segments of your audience receive relevant content, different offers, images, copy or calls to action. This means you can send one campaign with multiple targeted messages for different groups of contacts. The message that each group receives is dependent on the rules you set when you create the dynamic content. 

You can segment by a range of demographic, firmographic or behavioural factors. You can also put your contacts in charge of the data you use for segmentation via a Preference Centre Once your data is segmented, our simple design tools make it easy for you to build and test different creative using dynamic content. 

Create rules for elements within your email campaign

  Use targeted content that will resonate with your audience segments  

  Change images, links and text depending on the value associated with each contact record.  

So if your engagement rates are starting to decline or you are stuck in the rut of sending the same copy to all your contacts, dynamic content could be the answer you are looking for. Easily bring relevance and increased engagement using information that you already have. Watch your conversions increase as you speak directly to your audience in their language.    


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