e-shot training update – Autumn 2021
e-shot has been purposely designed to be simple to use, but it is also a feature rich platform used by a variety of customers in a variety of ways.
To ensure users get the most out of e-shot, we are making some changes to our training delivery with a view to improving the effectiveness of what we teach and how its taught.
Basic training remains freely available to all customers on a one-to-one basis and any new user will automatically be offered the opportunity to schedule a session with one of our experts when they first login to e-shot. In most cases, there will be availability in this respect within two days of the request.
The content of our basic training sessions now covers the following:
Logging in and security
Email design from templates
Previews and tests
Building single send campaigns
These sessions typically last for 30 minutes with an allowance for Q&A.
The default focus of basic training will now be the Smart Editor, but this can be switched to Drag & Drop on request. Training on the more advanced editors is available as a bespoke training session.
Advanced training is also free to all customers and public sessions will be scheduled twice monthly. Book for the next available session via Live Chat.
The content of advanced training is:
Email design – advanced
Filtering and segmentation
Deliverability and Forensics
Building basic automated campaigns
Advanced reporting and analytics
These sessions typically last for 60 minutes with an allowance for Q&A.
If you have a new member of staff who will be responsible for administering your e-shot account, then we can provide training free of charge and give them an overview of your account and setup. The exact agenda will depend on your account setup, but we typically include the following:
User management and security
Settings and configuration
Managing contacts and groups
This can be combined with user training where required.
BEST PRACTICE WORKSHOPS
Following customer feedback, we have taken the decision not to restart our workshop programme at this stage. We will review this in the New Year to see if there is an increased appetite to attend in-person events at public venues.
Instead, we will be running short online sessions throughout the Autumn to teach customers about basic automations, data management and email design. These sessions are free to attend and can be booked via our Events page.
If there are specific areas of e-shot that you wish to arrange training for, we can provide bespoke training
Bespoke training is chargeable and we can provide a quote based on your specific needs. Topics commonly covered in bespoke training include:
Advanced Marketing Automation
Integration and API configuration
Building custom reports
Managing preferences and forms
In addition to the training delivered by our team, all customers have access to a wealth of help and guidance on demand. Check out our Help Section for more information. Logged in users will also have the opportunity to view product tours on demand.
Email marketing healthcheck
We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.