The e-shot™ Preference Centre allows recipients to subscribe to topics of interest that control the types of emails they are sent by e-shot™ users. This service is customisable to suit your business, either offering a simple Preference list, or a more complicated setup involving multiple Channels and Preferences. Preferences and Channels can be renamed to meet your requirements, which will carry through to all parts of e-shot™.
The Preference Centre feature can only be enabled per subaccount by an e-shot™ support administrator.
Preferences and Channels once setup can be shared between subaccounts, but its use is only enforced/visible to a subaccount that has the Preference Centre feature enabled.
For existing customers to move towards using the Preference Centre, the functionality has two modes; on-boarding and fully-enabled.
Whilst in the on-boarding state, e-shot™ users will carry out the following actions:
Once all on-boarding tasks have been carried out, e-shot™ users carry out the following actions:
Once the Preference Centre is fully enabled, contacts will be able to manage their subscription to Preferences (and Channels), putting the contact in control of their received communication.
Preference Centre Management
The Preference Centre page can be reached by clicking the Preference Centre navigation button and has four tabs:
The first step is to create a Channel. All Preferences must be associated with a Channel, but if only one Channel exists it will be hidden, essentially just leaving you with Preferences. Channels and Preferences can be set up to suit your business needs, but one way to do so would be to use Channels as your method of delivery and Preferences as the content you're delivering.
Once your Channel(s) and Preferences have been created, they need to be mapped to one another. This is done by selecting your Preference, ticking the checkbox for the Channels you would like to map it with, clicking Save mapping, then repeating for each of the other Preferences you would like to set up.
After setting up your Preference Mappings, the next step is to set up the Subaccount Mappings, which controls the subaccounts each Preference is usable within.
Once the Preference Centre page setup has been completed, Preferences are visible to subaccounts from the following locations:
With the Preference Centre enabled, when adding a contact an addition section will display.
Adding a Preference to a contact is optional. However, once Preference Centre is enabled, selecting a Preference to send your campaign to is mandatory, which means that each of your contacts will need to be associated with the relevant Preference. A contact can be added to as many Preferences as you require.
When importing contacts through the e-shot™ UI, if Preference Centre is enabled an additional page will be added to the process.
The Preference Mappings page will allow you to select the Preference(s) each of your imported contacts will be added to.
An additional section is added to the Define Delivery step of the campaign creation process when Preference Centre is enabled. If more than one Channel has been created then both of the following boxes will display, if there is only one Channel then only the Preference box will be shown. Clicking into either of the boxes will open a dropdown list of the available options and typing will automatically filter the selection list.
The additional Preference and Channel selections allow you to filter the contacts to send to in conjunction with the standard e-shot™ groups.
And for an idea of how your preference centre might look - have a look at our example.
We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.