CATEGORY: TrainingCampaigns

Automation Examples: Event reminder automated series

Automated Series can be used to cater for all kinds of triggered campaigns, but as a little bit of inspiration we are going to bring your a series of examples that you can build into your campaign plans.

Scenario:

Up to 3 days before an event to trigger a campaign send.

Once there is less than 3 days until the event, the campaign send should not go out.

Comments

The scenario can currently be catered for 

If the date is to be driven off a custom field, this can be done by selecting the custom date field and specifying the before/after criteria.

A further Wait step prior to the IF condition can be added to enable one to only trigger a campaign send X days before an event, and then anyone added to the Automated Series after the IF condition date would not receive the campaign send.