The Marketing Automation Accelerator workshop is designed to help you discover high impact, low complexity ways to improve your digital marketing by using automated campaigns. It is a combination of conceptual and practical content that will give you a clear idea of how to embrace automation in ways that deliver an ROI without needing lots of time and effort up front. We cover aspects of the e-shot platform as part of the workshop, so it is targeted mainly at our existing clients, however we are happy to have guests too.
The session is limited to just six attendees.
The workshop will cover the following areas of marketing automation:
Learn how marketing automation fits into your overall marketing strategy and a methodology for identifying high impact, low complexity ways to start using it.
Find out the best ways to segment and use your data based on behavioural, transactional, demographic and firmographic information.
Use aspects of what you know about a contact to deliver a more relevant communication that they are more likely to engage with using dynamic content in your subject lines and email designs.
Use sequential communications to nurture leads, onboard and educate clients and prospects, re-engage cold leads or lost clients.
Contact your audience when they are already engaged through tactical use of remarketing and auto-responders. Give them the right message at exactly the right time.
Tracking performance and ROI, spotting opportunities and learning more about the customer journey from marketing and website data.
9:30am - Introductions
10:00am - Strategy & Targeting
11:30am - Coffee
11:45am - Automated Series
1:00pm - Lunch
2:00pm - Date Driven campaigns
2:45pm - Coffee
3:00pm - Testing & Analytics
3:45pm - Q&A
4:00pm - Close