Events

Best practiceWebinar

Communication through a crisis

Communication through a crisis

This event was held on 23rd April - but you can still view the recording



Synopsis: There appear to be two types of marketing department right now. Some have stopped all marketing activity. Others are sending more email than ever; keeping customers informed and ensuring they continue to engage with their contacts. Few are looking ahead as uncertainty hinders normal decisions.

In this webinar we will look at some best practice examples of how email and SMS is being used differently at present to continue generating business and to retain customers.

We’ll be looking at:

  • 5 strategies for keeping and improving customer engagement
  • 5 ideas to generate demand before things return to normal

This will be 100% actionable insight and we will aim to keep things upbeat at this challenging time.

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