Case Study: Hard Rock Cafe
Succeeding in the London tourist scene with the help of e-shot™
With more than 40 years as London’s Ambassadors of Rock, Hard Rock Cafe London offers food, entertainment, and culture under one roof. Explore London’s only rock n’ roll museum when you visit The Vault, a treasure trove featuring the most valuable pieces of music memorabilia from across the globe. Tucked away in an old Coutts Bank, The Vault was once used to protect the Queen’s coffers. Standing on Old Park Lane since June 14th 1971, and proudly boasting a Mayfair neighbourhood address, Hard Rock London is a feast for all the senses.
London is full of places to visit and eateries, so it is a highly competitive market for anyone relying on the tourist trade. Getting your venue in to traveller’s plans early is the best way to ensure bums on seats. Hard Rock Café start their campaign with hotel concierges around the capital, using email to build brand awareness and send promotional campaigns to make them aware of special offers or events at the Café.
Being able to produce consistent branded professional emails easily means we can get our message out and stay front of mind with our audience. Being able to clone messages and update them really saves me time and energy, so I can get great emails out with minimal fuss.Lauren Symons, Sales & Marketing Coordinator
How e-shot helped
In this highly competitive market it is crucial to stay front of mind and on the radar for London visitors. The Hard Rock team use email to contact concierges around the city to inform them of the latest news offers and events happening at the Café. Keeping them up to date with a series of consistent, well-designed emails serves both as tactical reminders alongside strategic brand building campaigns. Cutting through the noise and clutter of the concierge’ inbox is the key challenge and with beautiful, attention grabbing creatives and specialist promotions Hard Rock Café engage their audience and meet their main objectives.
Results, ROI and the future
Bringing a consistent flow of customers to the doors is what all Hard Rock’s communications are designed to achieve. With some success using elements like competitions to increase engagement further experiments with content are on the horizon. The team will also continue to run competitions to review the success of their campaigns. With no shortage of live music and events the team will continue to work to increase engagement across their campaigns.
The support team are wonderful. Nothing is too much trouble and they are always on hand to help no matter how technical or strategic the question. I would thoroughly recommend e-shot™ to anyone looking for an easy, cost effective way to build their brandLauren Symons, Sales & Marketing Coordinator
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