Welcome to the second of our employee spotlight series. Over the coming weeks, we will be introducing you to some of the team that makes e-shot™ great. The second spotlight is on the inimitable Valentin Carlogea, our customer service manager.
My main responsibilities would be to:
Being able to help customers to transform an issue from “zero to hero” so that anything that wasn’t working before is now adding value to their processes.
I enjoy fishing, specifically specimen fishing
All the improvements are implemented according to our customer’s requests.
Adaptability to the new regulations and diminish polarisation between e-mail marketing advocates and critics.
Unfortunately nowadays we have companies and websites that just close doors or just give up on email marketing due to GDPR.
But the new rules also mean that they can improve your email marketing as now you are sending to contacts that have agreed to your communication and therefore the engagement will be higher.
The gap between the people that are against it and the supporters should be narrowed down and the environment should improve as we are now changing from “more quantity” to “more quality”.
Organic tweaking based on A/B split testing - The designs, sending times and identities should always be tested again and again as some people might just display your email if it comes from Daniel, on a bank holiday Monday morning !
We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.