CATEGORY: Best practice
Email Marketing Healthcheck
Email marketing remains one of the highest performing digital channels. According to a recent report by Litmus, even those who regarded their email marketing as unsophisticated reported an ROI of 44:1.
Yet many businesses have found their email marketing efforts compromised by more spam filtration, more legislation (the GDPR), more devices presenting design challenges and more competition for attention in crowded inboxes.
We’ve been helping to make e-mail marketing highly effective for over 20 years and we do it day in, day out for hundreds of public and private sector organisations. We are confident that we would be able to help you too, which is why we offer a free healthcheck to identify potential issues with your current emails and free advice on things that could be done to improve it.
These are the core areas that we examine:
Before your email reaches an inbox, it has a myriad of technical challenges to overcome. Getting your email to the inbox is commonly known as Deliverability and it is a minefield. When we do a healthcheck on your email, we forensically examine over 100 deliverability factors and also test your email across over 40 email clients to identify technical issues. Most importantly, we then interpret that technical data into actionable insight.
Who is your email from and what is it about? You have to make an impact in the first two seconds of someone seeing your email. After all, it will be competing with many others in a crowded inbox. We look at how your sending address, sending alias, subject line and preview text work in tandem with each other and provide you with best practice advice on things to try and to test to improve response rates. Nothing has a more profound effect on campaign performance.
Opens are great, but clicks are better. We look at the optimal positioning and format of your calls-to-action and the user engagement potential. We also look at the nuanced differences between mobile and desktop user experience.
We also look at the content of your email and the positive and negative next actions that contacts could take from your email.
For your free email healthcheck, we just need your email address. We can then send you further details on how to send one of your current campaigns to our testing servers for analysis:
Email marketing healthcheck
We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.