Blog
Serve your best email marketing campaign with the help of Wimbledon
July 10th, 2018 - Sadie Burgess
It’s that time of year again, as one of the world’s most prestigious sporting events begins and Britain consumes its fair share of strawberries and...
Segmentation for success
July 3rd, 2018 - Sadie Burgess
We all know that segmenting your email marketing lists you get better open and click rates. By concentrating your focus and sending messages to...
10 top tips for subject line success
June 19th, 2018 - Sadie Burgess
Crafting an attention-grabbing subject line that guarantees your email is opened is the Holy Grail for email marketers. Just look at how many...
Why you need an email preference centre
June 12th, 2018 - Sadie Burgess
Your email list is one of your most precious items in your email armoury and keeping it up-to-date and in tip-top form is crucial to your email...
email-marketing Deliverability
Improve your email deliverability with these tried and tested tactics
April 19th, 2018 - Sadie Burgess
Email marketing is no easy task, from crafting the perfect subject line to optimising your CTA, but these are only part of the story. Before you...
Understanding your brand health with NPS
April 11th, 2018 - Sadie Burgess
Net Promoter Score (NPS) is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and...
Data Protection Best practice email-marketing
The benefit of preference centres under GDPR
April 5th, 2018 - Sadie Burgess
Over the last year GDPR has been the main topic of discussion and concern among marketers. With only weeks to go before GDPR comes into effect,...
Keep your eye on your KPIs
March 22nd, 2018 - Sadie Burgess
Here at e-shot we are totally committed to email marketing and the benefits it can bring your business. It is still one of the best performing...
The email marketing checklist
March 19th, 2018 - Sadie Burgess
As a busy marketer you always have 101 things on your plate. So it is only natural that occasionally things get overlooked or you don’t get to...
Top 20 reasons why email is the answer
March 16th, 2018 - Sadie Burgess
Deciding where to spend your marketing budget is a serious business. You want to generate new leads while engaging your current customers, but you...
The ABC of AB Testing subject lines
February 22nd, 2018 - Sadie Burgess
Email campaigns are a great way to get both new and repeat business. Your contact base is already pre-qualified as they have opted in to hearing...
Time to spring clean your data?
February 18th, 2018 - Sadie Burgess
Research by Marketing Sherpa shows that a B2B database naturally degrades at a rate of 2.1% per month: that’s 22.5%, almost a quarter of the...
Using Automation to build brand awareness
February 15th, 2018 - Sadie Burgess
Is your business missing lead opportunities because your prospects don’t know enough about what you offer? Are you looking for an efficient way to...
Hard Bounces vs soft bounces and what to do with them
January 23rd, 2018 - Sadie Burgess
We’re going back to basics for this piece to define some terms that are key to understanding deliverability.What is the difference between a hard...
Subject line help to get you noticed this Christmas
December 8th, 2017 - Sadie Burgess
As an email marketer the build up to Christmas is not only filled with decorating the tree and off pitch carol singing. No, for the retail and...
5 reasons email is your most valuable marketing tool this Christmas
December 6th, 2017 - Sadie Burgess
The smell of mulled wine is already wafting through the Christmas markets and you can almost hear the sleigh bells ringing, as the most wonderful...
5 techniques to optimise your Black Friday email marketing
November 16th, 2017 - Sadie Burgess
As the autumn colours change and November feels like it is slipping through our fingers, it can mean only one thing… Black Friday is approaching!...
Inspiration for spooky subject lines this Halloween (INFOGRAPHIC)
October 23rd, 2017 - Sadie Burgess
If your Halloween email marketing campaign is more fluffy than fearful this year, use our subject line infographic to ensure you can snatch your...
7 tips to make social media and email marketing work together
August 18th, 2017 - Sadie Burgess
Both social media and email have proved themselves as vital parts of any successful marketing strategy. Yet a lot of marketers prioritize one over...
Solutions
Email marketing healthcheck
We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.