Blog

Nail your newsletters with our 10 top tips
August 17th, 2018 - Sadie Burgess
Email has three times the users as Facebook and...

5 top email marketing trends with Jenna Tiffany
August 7th, 2018 - Sadie Burgess
In the fast paced, ever changing world of marketing, keeping abreast of the latest trends is essential. Understanding how to...

The road to re-engagement
July 31st, 2018 - Sadie Burgess
We all receive a huge number of emails each day. So it is not surprising, with so much competition for attention that subscribers start to...

How to create email newsletters that convert
July 25th, 2018 - Sadie Burgess
An email newsletter is an essential element in the digital marketing armoury. A good email allows you to connect better with your audience,...

Serve your best email marketing campaign with the help of Wimbledon
July 10th, 2018 - Sophie Lambert-Smith
It’s that time of year again, as one of the world’s most prestigious sporting events begins and Britain consumes its fair share of strawberries...

Segmentation for success
July 3rd, 2018 - Sadie Burgess
We all know that segmenting your email marketing lists you get better open and click rates. By concentrating your focus and sending messages to...

10 top tips for subject line success
June 19th, 2018 - Sadie Burgess
Crafting an attention-grabbing subject line that guarantees your email is opened is the Holy Grail for email marketers. Just look at how many...

Why you need an email preference centre
June 12th, 2018 - Sadie Burgess
Your email list is one of your most precious items in your email armoury and keeping it up-to-date and in tip-top form is crucial to your email...

The wonderful world of welcome
May 24th, 2018 - Sadie Burgess
We all know how important it is to make a good first impression. Well, the same is true for emails. A welcome email is the first impression...

Email marketing Deliverability
Improve your email deliverability with these tried and tested tactics
April 19th, 2018 - Sadie Burgess
Email marketing is no easy task, from crafting the perfect subject line to optimising your CTA, but these are only part of the...

Understanding your brand health with NPS
April 11th, 2018 - Sadie Burgess
Net Promoter Score (NPS) is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and...

Data Protection Best practice Email marketing
The benefit of preference centres under GDPR
April 5th, 2018 - Sadie Burgess
Over the last year GDPR has been the main topic of discussion and concern among marketers. With only weeks to go before GDPR comes into effect,...

Keep your eye on your KPIs
March 22nd, 2018 - Sadie Burgess
Here at e-shot we are totally committed to email marketing and the benefits it can bring your business. It is still one of the best performing...

The email marketing checklist
March 19th, 2018 - Sadie Burgess
As a busy marketer you always have 101 things on your plate. So it is only natural that occasionally things get overlooked or you don’t get to...

Top 20 reasons why email is the answer
March 16th, 2018 - Sadie Burgess
Deciding where to spend your marketing budget is a serious business. You want to generate new leads while engaging your current customers, but...

How to select the right ESP for you with Jordie Van Rijn
February 26th, 2018 - Sadie Burgess
There are over 450 email service providers (esps) in the market, so finding the one that is the perfect fit for you, could be a challenge. We...

The ABC of AB Testing subject lines
February 22nd, 2018 - Sophie Lambert-Smith
Email campaigns are a great way to get both new and repeat business. Your contact base is already pre-qualified as they have opted in to hearing...


Using Automation to build brand awareness
February 15th, 2018 - Sadie Burgess
Is your business missing lead opportunities because your prospects don’t know enough about what you offer? Are you looking for an...

Hard Bounces vs soft bounces and what to do with them
January 23rd, 2018 - Sadie Burgess
We’re going back to basics for this piece to define some terms that are key to understanding deliverability.
What is the...
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