Blog

10 top tips for subject line success

Email marketing

10 top tips for subject line success

June 19th, 2018 - Sadie Burgess

Crafting an attention-grabbing subject line that guarantees your email is opened is the Holy Grail for email marketers. Just look at how many...

Why you need an email preference centre

Email marketing

Why you need an email preference centre

June 12th, 2018 - Sadie Burgess

Your email list is one of your most precious items in your email armoury and keeping it up-to-date and in tip-top form is crucial to your email...

The wonderful world of welcome

Email marketing

The wonderful world of welcome

May 24th, 2018 - Sadie Burgess

We all know how important it is to make a good first impression. Well, the same is true for emails. A welcome email is the first impression...

Improve your email deliverability with these tried and tested tactics

Email marketing Deliverability

Improve your email deliverability with these tried and tested tactics

April 19th, 2018 - Sadie Burgess

Email marketing is no easy task, from crafting the perfect subject line to optimising your CTA, but these are only part of the...

Understanding your brand health with NPS

Email marketing Surveys

Understanding your brand health with NPS

April 11th, 2018 - Sadie Burgess

Net Promoter Score (NPS) is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and...

Keep your eye on your KPIs

Email marketing

Keep your eye on your KPIs

March 22nd, 2018 - Sadie Burgess

Here at e-shot we are totally committed to email marketing and the benefits it can bring your business. It is still one of the best performing...

The email marketing checklist

Email marketing

The email marketing checklist

March 19th, 2018 - Sadie Burgess

As a busy marketer you always have 101 things on your plate. So it is only natural that occasionally things get overlooked or you don’t get to...

Top 20 reasons why email is the answer

Email marketing Best practice

Top 20 reasons why email is the answer

March 16th, 2018 - Sadie Burgess

Deciding where to spend your marketing budget is a serious business. You want to generate new leads while engaging your current customers, but...

How to select the right ESP for you with Jordie Van Rijn

Email marketing

How to select the right ESP for you with Jordie Van Rijn

February 26th, 2018 - Sadie Burgess

There are over 450 email service providers (esps) in the market, so finding the one that is the perfect fit for you, could be a challenge. We...

The ABC of AB Testing subject lines

Email marketing

The ABC of AB Testing subject lines

February 22nd, 2018 -

Email campaigns are a great way to get both new and repeat business. Your contact base is already pre-qualified as they have opted in to hearing...

Time to spring clean your data?

Email marketing

Time to spring clean your data?

February 18th, 2018 - Sadie Burgess

Research[1] by...

Using Automation to build brand awareness

Email marketing

Using Automation to build brand awareness

February 15th, 2018 - Sadie Burgess

Is your business missing lead opportunities because your prospects don’t know enough about what you offer? Are you looking for an...

Hard Bounces vs soft bounces and what to do with them

Email marketing

Hard Bounces vs soft bounces and what to do with them

January 23rd, 2018 - Sadie Burgess

We’re going back to basics for this piece to define some terms that are key to understanding deliverability.

What is the...

Subject line help to get you noticed this Christmas

Email marketing

Subject line help to get you noticed this Christmas

December 8th, 2017 - Sadie Burgess

As an email marketer the build up to Christmas is not only filled with decorating the tree and off pitch carol singing. No, for the retail and...

5 reasons email is your most valuable marketing tool this Christmas

Email marketing

5 reasons email is your most valuable marketing tool this Christmas

December 6th, 2017 - Sadie Burgess

The smell of mulled wine is already wafting through the Christmas markets and you can almost hear the sleigh bells ringing, as the most...

5 techniques to optimise your Black Friday email marketing

Email marketing

5 techniques to optimise your Black Friday email marketing

November 16th, 2017 -

As the autumn colours change and November feels like it is slipping through our fingers, it can mean only one thing… Black Friday is...

Email waits for no one

Email marketing

Email waits for no one

November 8th, 2017 - Sophie Lambert-Smith

There’s no doubt that 2017 has seen some major developments in the ever-evolving world of email marketing. Ranging from game-changing...

Inspiration for spooky subject lines this Halloween (INFOGRAPHIC)

Email marketing

Inspiration for spooky subject lines this Halloween (INFOGRAPHIC)

October 23rd, 2017 - Sadie Burgess

If your Halloween email marketing campaign is more fluffy than fearful this year, use our subject line infographic to ensure you can snatch your...

Top 10 email design tips (INFOGRAPHIC)

Email marketing

Top 10 email design tips (INFOGRAPHIC)

October 10th, 2017 - Sophie Lambert-Smith

7 tips to make social media and email marketing work together

Social media Email marketing

7 tips to make social media and email marketing work together

August 18th, 2017 - Sophie Lambert-Smith

Both social media and email have proved themselves as vital parts of any successful marketing strategy. Yet a lot of marketers prioritize...

Free email marketing healthcheck - icon

Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

Get started