10 top tips for subject line success
June 19th, 2018 - Sadie Burgess
Crafting an attention-grabbing subject line that guarantees your email is opened is the Holy Grail for email marketers. Just look at how many...
Why you need an email preference centre
June 12th, 2018 - Sadie Burgess
Your email list is one of your most precious items in your email armoury and keeping it up-to-date and in tip-top form is crucial to your email...
The wonderful world of welcome
May 24th, 2018 - Sadie Burgess
We all know how important it is to make a good first impression. Well, the same is true for emails. A welcome email is the first impression...
Email marketing Deliverability
Improve your email deliverability with these tried and tested tactics
April 19th, 2018 - Sadie Burgess
Email marketing is no easy task, from crafting the perfect subject line to optimising your CTA, but these are only part of the...
Understanding your brand health with NPS
April 11th, 2018 - Sadie Burgess
Net Promoter Score (NPS) is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and...
Keep your eye on your KPIs
March 22nd, 2018 - Sadie Burgess
Here at e-shot we are totally committed to email marketing and the benefits it can bring your business. It is still one of the best performing...
The email marketing checklist
March 19th, 2018 - Sadie Burgess
As a busy marketer you always have 101 things on your plate. So it is only natural that occasionally things get overlooked or you don’t get to...
Top 20 reasons why email is the answer
March 16th, 2018 - Sadie Burgess
Deciding where to spend your marketing budget is a serious business. You want to generate new leads while engaging your current customers, but...
How to select the right ESP for you with Jordie Van Rijn
February 26th, 2018 - Sadie Burgess
There are over 450 email service providers (esps) in the market, so finding the one that is the perfect fit for you, could be a challenge. We...
The ABC of AB Testing subject lines
February 22nd, 2018 -
Email campaigns are a great way to get both new and repeat business. Your contact base is already pre-qualified as they have opted in to hearing...
Using Automation to build brand awareness
February 15th, 2018 - Sadie Burgess
Is your business missing lead opportunities because your prospects don’t know enough about what you offer? Are you looking for an...
Hard Bounces vs soft bounces and what to do with them
January 23rd, 2018 - Sadie Burgess
We’re going back to basics for this piece to define some terms that are key to understanding deliverability.
What is the...
Subject line help to get you noticed this Christmas
December 8th, 2017 - Sadie Burgess
As an email marketer the build up to Christmas is not only filled with decorating the tree and off pitch carol singing. No, for the retail and...
5 reasons email is your most valuable marketing tool this Christmas
December 6th, 2017 - Sadie Burgess
The smell of mulled wine is already wafting through the Christmas markets and you can almost hear the sleigh bells ringing, as the most...
5 techniques to optimise your Black Friday email marketing
November 16th, 2017 -
As the autumn colours change and November feels like it is slipping through our fingers, it can mean only one thing… Black Friday is...
Email waits for no one
November 8th, 2017 - Sophie Lambert-Smith
There’s no doubt that 2017 has seen some major developments in the ever-evolving world of email marketing. Ranging from game-changing...
Inspiration for spooky subject lines this Halloween (INFOGRAPHIC)
October 23rd, 2017 - Sadie Burgess
If your Halloween email marketing campaign is more fluffy than fearful this year, use our subject line infographic to ensure you can snatch your...
7 tips to make social media and email marketing work together
August 18th, 2017 - Sophie Lambert-Smith
Both social media and email have proved themselves as vital parts of any successful marketing strategy. Yet a lot of marketers prioritize...
