Blog

How to solve the most common reason that your email marketing is in trouble. Your newsletter is in Junk? Don’t panic. You’re not the first and you...

At Apple’s annual Worldwide Developer Conference on 7th June, a new feature called Mail Privacy Protection was presented as part of the forthcoming...

Yahoo! and AOL have been sold again by Verizon Media to Apollo Global Management; owners of The Venetian resort in Las Vegas. The private equity...

There has long been debate on whether the inclusion of a menu within email is a good idea or not – and as with all things email it seems – the...

Datareportal reports that there are 4.2 billion social media users around the world at the start of 2021, equating to more than 53% of the total...

Take a look at the new email marketing capabilities of the e-shot Smart Editor. Create email designs that are responsive, accessible and interactive.

Is there room for Black Friday promotions in the world of B2B marketing?If so, what lessons can we learn from the retail world?Black Friday has...

This simple one-pager will help serve as a prompt to ensure that you have thought of everything as you devise your campaign.  Use this in...

Unfortunately it is not as easy as that – and in the current climate it is even more important to ensure that you get it right. What am I talking...

Webinars work and when done well can be extremely cost effective tools – having been favoured by ‘growth hackers’ for some time. Indeed, according...

In our latest series of webinars we have invited email marketers to ask us anything.  There have been a variety of questions from experienced...

There are a number of questions that every email marketer has asked themselves at one stage or another - and although the questions sound easy the...

We all know the feeling, that moment just before you hit send - but all that could be set to change. With out pre-flight checklist you can be...

Emojis are here to stay. Whether you’re using the most popular emoji in the world (😂) or showing your Valentine some love, they’re ingrained in our...

In January the Unicode Consortium announced 117 new emojis for 2020. Chances are you have used an emoji or two in you communications 😊, but perhaps...

A blocklist (previously known as blacklist - see https://www.ncsc.gov.uk/blog-post/terminology-its-not-black-and-white) from an email marketing...

The world of design continues to evolve and graphic design, along with technological advancement, continue to have and influence on email...

Congratulations, you have caught your prospect’s attention, but now you need to nurture these leads into opportunities for your sales team, as at...

It’s that time again when thoughts turn to the coming year and it is time to start thinking ahead to the trends and developments that we can...

One of the busiest days in email marketing is just a week away and inboxes are already getting more crowded than usual as many retailers try to get...