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It is the most wonderful time of the year in email marketing as B2C marketers deploy a frenzy of long-planned campaigns and B2B marketers...

It's almost that time of year again, when mayhem not only descends upon the streets, but also online. Thanks to our American friends, Black...

Personalisation is more than simply inserting someone’s name into your emails, although this is an easy place to start. Dale Carnegie,...

According to studies 

Modern inboxes are noisy, crowded, and extremely competitive. You have to fight for the attention of your audience and stand out not only from...

Do you know how well your email marketing campaigns are performing? There are some important metrics that you should be measuring on a regular...

Email has three times the users as Facebook and...

In the fast paced, ever changing world of marketing, keeping abreast of the latest trends is essential. Understanding how to...

We all receive a huge number of emails each day. So it is not surprising, with so much competition for attention that subscribers start to...

An email newsletter is an essential element in the digital marketing armoury. A good email allows you to connect better with your audience,...

It’s that time of year again, as one of the world’s most prestigious sporting events begins and Britain consumes its fair share of strawberries...

We all know that segmenting your email marketing lists you get better open and click rates. By concentrating your focus and sending messages to...

Crafting an attention-grabbing subject line that guarantees your email is opened is the Holy Grail for email marketers. Just look at how many...

Your email list is one of your most precious items in your email armoury and keeping it up-to-date and in tip-top form is crucial to your email...

We all know how important it is to make a good first impression. Well, the same is true for emails. A welcome email is the first impression...

Email marketing is no easy task, from crafting the perfect subject line to optimising your CTA, but these are only part of the...

Net Promoter Score (NPS) is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and...

Here at e-shot we are totally committed to email marketing and the benefits it can bring your business. It is still one of the best performing...

As a busy marketer you always have 101 things on your plate. So it is only natural that occasionally things get overlooked or you don’t get to...

Deciding where to spend your marketing budget is a serious business. You want to generate new leads while engaging your current customers, but...