Blog

Nail your newsletters with our 10 top tips

Email marketing

Nail your newsletters with our 10 top tips

August 17th, 2018 - Sadie Burgess

Email has three times the users as Facebook and...

5 top email marketing trends with Jenna Tiffany

Email marketing

5 top email marketing trends with Jenna Tiffany

August 7th, 2018 - Sadie Burgess

In the fast paced, ever changing world of marketing, keeping abreast of the latest trends is essential. Understanding how to...

The road to re-engagement

Email marketing

The road to re-engagement

July 31st, 2018 - Sadie Burgess

We all receive a huge number of emails each day. So it is not surprising, with so much competition for attention that subscribers start to...

How to create email newsletters that convert

Email marketing

How to create email newsletters that convert

July 25th, 2018 - Sadie Burgess

An email newsletter is an essential element in the digital marketing armoury. A good email allows you to connect better with your audience,...

Serve your best email marketing campaign with the help of Wimbledon

Email marketing

Serve your best email marketing campaign with the help of Wimbledon

July 10th, 2018 - Sophie Lambert-Smith

It’s that time of year again, as one of the world’s most prestigious sporting events begins and Britain consumes its fair share of strawberries...

Segmentation for success

Email marketing

Segmentation for success

July 3rd, 2018 - Sadie Burgess

We all know that segmenting your email marketing lists you get better open and click rates. By concentrating your focus and sending messages to...

10 top tips for subject line success

Email marketing

10 top tips for subject line success

June 19th, 2018 - Sadie Burgess

Crafting an attention-grabbing subject line that guarantees your email is opened is the Holy Grail for email marketers. Just look at how many...

Why you need an email preference centre

Email marketing

Why you need an email preference centre

June 12th, 2018 - Sadie Burgess

Your email list is one of your most precious items in your email armoury and keeping it up-to-date and in tip-top form is crucial to your email...

The wonderful world of welcome

Email marketing

The wonderful world of welcome

May 24th, 2018 - Sadie Burgess

We all know how important it is to make a good first impression. Well, the same is true for emails. A welcome email is the first impression...

Improve your email deliverability with these tried and tested tactics

Email marketing Deliverability

Improve your email deliverability with these tried and tested tactics

April 19th, 2018 - Sadie Burgess

Email marketing is no easy task, from crafting the perfect subject line to optimising your CTA, but these are only part of the...

Understanding your brand health with NPS

Email marketing Surveys

Understanding your brand health with NPS

April 11th, 2018 - Sadie Burgess

Net Promoter Score (NPS) is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and...

Keep your eye on your KPIs

Email marketing

Keep your eye on your KPIs

March 22nd, 2018 - Sadie Burgess

Here at e-shot we are totally committed to email marketing and the benefits it can bring your business. It is still one of the best performing...

The email marketing checklist

Email marketing

The email marketing checklist

March 19th, 2018 - Sadie Burgess

As a busy marketer you always have 101 things on your plate. So it is only natural that occasionally things get overlooked or you don’t get to...

Top 20 reasons why email is the answer

Email marketing Best practice

Top 20 reasons why email is the answer

March 16th, 2018 - Sadie Burgess

Deciding where to spend your marketing budget is a serious business. You want to generate new leads while engaging your current customers, but...

How to select the right ESP for you with Jordie Van Rijn

Email marketing

How to select the right ESP for you with Jordie Van Rijn

February 26th, 2018 - Sadie Burgess

There are over 450 email service providers (esps) in the market, so finding the one that is the perfect fit for you, could be a challenge. We...

The ABC of AB Testing subject lines

Email marketing

The ABC of AB Testing subject lines

February 22nd, 2018 - Oliver Newton

Email campaigns are a great way to get both new and repeat business. Your contact base is already pre-qualified as they have opted in to hearing...

Time to spring clean your data?

Email marketing

Time to spring clean your data?

February 18th, 2018 - Oliver Newton

Research[1] by...

Using Automation to build brand awareness

Email marketing

Using Automation to build brand awareness

February 15th, 2018 - Sadie Burgess

Is your business missing lead opportunities because your prospects don’t know enough about what you offer? Are you looking for an...

Hard Bounces vs soft bounces and what to do with them

Email marketing

Hard Bounces vs soft bounces and what to do with them

January 23rd, 2018 - Sadie Burgess

We’re going back to basics for this piece to define some terms that are key to understanding deliverability.

What is the...

Subject line help to get you noticed this Christmas

Email marketing

Subject line help to get you noticed this Christmas

December 8th, 2017 - Sadie Burgess

As an email marketer the build up to Christmas is not only filled with decorating the tree and off pitch carol singing. No, for the retail and...

Free email marketing healthcheck - icon

Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

Get started