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9 Do's and Don'ts of SMS marketing

SMS Best practice

9 Do's and Don'ts of SMS marketing

March 12th, 2018 - Sadie Burgess

Texts are about as personal as it gets in messaging space, much more personal than email or snail mail. The open stats and response figures for...

Deliverability 101

Best practice Deliverability

Deliverability 101

January 23rd, 2018 - Sadie Burgess

Deliverability, also known as inbox placement, is a step before the usual open and click-through metrics that we marketing professionals...

Email A/B Testing Best Practices

Best practice

Email A/B Testing Best Practices

July 1st, 2017 - Sadie Burgess

Start improving your conversion rates today by implementing these underlying “Do’s and Don’ts” when carrying out split tests on your email...

Keeping your data clean – farewell freeserve.co.uk

Best practice

Keeping your data clean – farewell freeserve.co.uk

June 7th, 2017 - Sadie Burgess

If you haven’t taken a close look at your data recently, you are not alone. Markets are ever changing places, business’ close or are acquired...

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