Blog

Perfecting your preview text

Email marketing Best practice

Perfecting your preview text

January 8th, 2019 - Sadie Burgess

Do you use preview text in your email marketing campaigns?

Your contacts will generally spend about 2 seconds deciding whether they open...

Perfecting personalisation

Best practice Email marketing

Perfecting personalisation

October 16th, 2018 - Sadie Burgess

Personalisation is more than simply inserting someone’s name into your emails, although this is an easy place to start. Dale Carnegie,...

How to use dynamic content to boost engagement

Email marketing Best practice

How to use dynamic content to boost engagement

August 24th, 2018 - Sadie Burgess

Modern inboxes are noisy, crowded, and extremely competitive. You have to fight for the attention of your audience and stand out not only from...

When reputation is everything...

Best practice Deliverability

When reputation is everything...

July 11th, 2018 - Sadie Burgess

An email sender reputation is a score than an Internet Service Provider (ISP) assigns to an organization that sends email. It’s a crucial...

Top 20 reasons why email is the answer

Email marketing Best practice

Top 20 reasons why email is the answer

March 16th, 2018 - Sadie Burgess

Deciding where to spend your marketing budget is a serious business. You want to generate new leads while engaging your current customers, but...

9 Do's and Don'ts of SMS marketing

SMS Best practice

9 Do's and Don'ts of SMS marketing

March 12th, 2018 - Sadie Burgess

Texts are about as personal as it gets in messaging space, much more personal than email or snail mail. The open stats and response figures for...

Deliverability 101

Best practice Deliverability

Deliverability 101

January 23rd, 2018 - Sadie Burgess

Deliverability, also known as inbox placement, is a step before the usual open and click-through metrics that we marketing professionals...

Email A/B Testing Best Practices

Best practice

Email A/B Testing Best Practices

July 1st, 2017 - Sadie Burgess

Start improving your conversion rates today by implementing these underlying “Do’s and Don’ts” when carrying out split tests on your email...

Keeping your data clean – farewell freeserve.co.uk

Best practice

Keeping your data clean – farewell freeserve.co.uk

June 7th, 2017 - Sadie Burgess

If you haven’t taken a close look at your data recently, you are not alone. Markets are ever changing places, business’ close or are acquired...

Solutions

Free email marketing healthcheck - icon

Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

Get started