Best Practice

Don’t let iOS15 take a bite out of your email results

Don’t let iOS15 take a bite out of your email results

August 10th, 2021 - Sadie Burgess

On 7 June 2021, Apple described some of the new privacy features it would offer in its forthcoming operating systems for the iPhone, iPad, Apple...

Escape from Junk

Escape from Junk

June 15th, 2021 - Dan Hare

How to solve the most common reason that your email marketing is in trouble. 

Your newsletter is in Junk? Don’t panic. You’re not the first and...

Marketing is not at your service: What we can learn from the ICO's Amex ruling

Marketing is not at your service: What we can learn from the ICO's Amex ruling

June 15th, 2021 - Sadie Burgess

In May 2021, the UK ICO fined American Express (“Amex”) for sending “service message” emails that contained marketing.  

This...

Back to Basics: Top 5 things to consider when designing a template

Back to Basics: Top 5 things to consider when designing a template

June 8th, 2021 - Sadie Burgess

It can be quite overwhelming staring at a blank screen knowing that what you create will be the basis for a series of coms or even the backbone...

How the Public Sector can alert and engage through SMS

How the Public Sector can alert and engage through SMS

March 2nd, 2021 - Sadie Burgess

The value of SMS as a direct and effective marketing tool is well documented, but a growing number of public sector organisations are beginning...

Using Video in your email marketing campaigns

Using Video in your email marketing campaigns

February 2nd, 2021 - Sadie Burgess

Video is engaging and entertaining, and by simply mentioning video in your subject line, you can increase your campaign’s open rate by around...

Black Friday lessons for B2B marketing

Black Friday lessons for B2B marketing

November 5th, 2020 - Dan Hare

Is there room for Black Friday promotions in the world of B2B marketing?If so, what lessons can we learn from the retail world?

Black Friday has...

Email planning checklist

Email planning checklist

October 6th, 2020 - Sadie Burgess

This simple one-pager will help serve as a prompt to ensure that you have thought of everything as you devise your campaign.  Use this in...

How to intelligently generate leads from webinar attendees and virtual events

How to intelligently generate leads from webinar attendees and virtual events

October 2nd, 2020 - Dan Hare

The ongoing COVID-19 situation has had a devastating effect on many industries, but one in particular that faces a particularly bleak outlook is...

The e-shot webinar webinar - watch the video

The e-shot webinar webinar - watch the video

October 1st, 2020 - Dan Hare

On 1st October we held our Webinar webinar. 

Webinars have become an essential part of the B2B marketing mix and 73% of marketers say they...

A picture paints a thousand words, but that's just half the story - Effective use of imagery in email

A picture paints a thousand words, but that's just half the story - Effective use of imagery in email

September 10th, 2020 - Sadie Burgess

An issue that is hotly debated by our team of email geeks is the role of imagery within email and, more importantly, how critical (or not)...

If you build it... They will come

If you build it... They will come

August 19th, 2020 - Sadie Burgess

Unfortunately it is not as easy as that – and in the current climate it is even more important to ensure that you get it right. What am I...

Webinar email checklist

Webinar email checklist

August 16th, 2020 - Sadie Burgess

Webinars work and when done well can be extremely cost effective tools – having been favoured by ‘growth hackers’ for some time. Indeed,...

Making accessibility accessible

Making accessibility accessible

August 3rd, 2020 - Sadie Burgess

From 23 September 2020, all public sector organisations have a legal duty to make sure websites meet accessibility requirements.

The...

Ask the experts, episode 2 - July Webinar recording

Ask the experts, episode 2 - July Webinar recording

July 12th, 2020 - Sadie Burgess

On 9th July we held our second Ask the Experts Q&A webinar. 

In this webinar recording, our two experts, Dan Hare from e-shot and Alex...

Marketing through the coronavirus and beyond

Marketing through the coronavirus and beyond

June 24th, 2020 - Sadie Burgess

Without warning and without choice, brands and retailers have had to adapt to a pandemic that no one saw coming. Even though restrictions on...

Ask the experts, episode 1 - Webinar recording

Ask the experts, episode 1 - Webinar recording

May 21st, 2020 - Sadie Burgess

On 20th May we held our first Ask the Experts Q&A webinar. 

In this webinar recording, two experts, Dan Hare from e-shot and Alex...

10 Questions every email marketer has asked at least once…

10 Questions every email marketer has asked at least once…

May 19th, 2020 - Sadie Burgess

There are a number of questions that every email marketer has asked themselves at one stage or another - and although the questions sound easy...

Deliverability: 10 Don’ts and 10 dos

Deliverability: 10 Don’ts and 10 dos

May 19th, 2020 - Sadie Burgess

Content marketing in a crisis

Content marketing in a crisis

April 29th, 2020 - Dan Hare

These are challenging times in a variety of ways and being an effective content marketer right now requires speed and flexibility. That blog...

Email pre-flight checklist

Email pre-flight checklist

March 12th, 2020 - Sadie Burgess

We all know the feeling, that moment just before you hit send - but all that could be set to change. With out pre-flight checklist you can be...

Addressing all aspects of the sales funnel with email, with Tim Watson

Addressing all aspects of the sales funnel with email, with Tim Watson

June 21st, 2019 - Sadie Burgess

This week we are talking to the inimitable Tim Watson from Zettasphere about addressing the needs of every stage of the funnel with broadcast...

5 considerations when moving ESP

5 considerations when moving ESP

April 11th, 2019 - Sadie Burgess

You may think that changing ESP is a challenging and even un-worthwhile prospect, but the consequences of improved deliverability and better...

Maintaining your email marketing database

Maintaining your email marketing database

February 22nd, 2019 - Dan Hare

Your email marketing database is like a plant. It needs to be continually fed, watered and pruned if it is to stay in good health, yet...

Date-driven campaigns cheat sheet

Date-driven campaigns cheat sheet

February 12th, 2019 - Dan Hare

It is true that marketing automation can be complex, but we recommend that you start with proven campaigns that are both high impact and simple...

Email Marketing Healthcheck

Email Marketing Healthcheck

January 31st, 2019 - Dan Hare

Email marketing remains one of the highest performing digital channels. According to a recent report by Litmus, even those who regarded their...

Automated series cheat sheet

Automated series cheat sheet

January 10th, 2019 - Dan Hare

If you are new to marketing automation, these best practice examples will give you some ideas of where to begin. They are all high impact, low...

Perfecting your preview text

Perfecting your preview text

January 8th, 2019 - Sadie Burgess

Do you use preview text in your email marketing campaigns?

Your contacts will generally spend about 2 seconds deciding whether they open...

Perfecting personalisation

Perfecting personalisation

October 16th, 2018 - Sadie Burgess

Personalisation is more than simply inserting someone’s name into your emails, although this is an easy place to start. Dale Carnegie, author of...

How to use dynamic content to boost engagement

How to use dynamic content to boost engagement

August 24th, 2018 - Sadie Burgess

Modern inboxes are noisy, crowded, and extremely competitive. You have to fight for the attention of your audience and stand out not only from...

When reputation is everything...

When reputation is everything...

July 11th, 2018 - Sadie Burgess

An email sender reputation is a score than an Internet Service Provider (ISP) assigns to an organization that sends email. It’s a crucial...

The benefit of preference centres under GDPR

The benefit of preference centres under GDPR

April 5th, 2018 - Sadie Burgess

Over the last year GDPR has been the main topic of discussion and concern among marketers. With only weeks to go before GDPR comes into effect,...

Top 20 reasons why email is the answer

Top 20 reasons why email is the answer

March 16th, 2018 - Sadie Burgess

Deciding where to spend your marketing budget is a serious business. You want to generate new leads while engaging your current customers, but...

9 Do's and Don'ts of SMS marketing

9 Do's and Don'ts of SMS marketing

March 12th, 2018 - Sadie Burgess

Texts are about as personal as it gets in messaging space, much more personal than email or snail mail. The open stats and response figures for...

Deliverability 101

Deliverability 101

January 23rd, 2018 - Sadie Burgess

Deliverability, also known as inbox placement, is a step before the usual open and click-through metrics that we marketing professionals...

SMS Marketing and GDPR

SMS Marketing and GDPR

December 4th, 2017 - Sadie Burgess

There is no doubt that SMS marketing is a fast and effective way of communicating with your customers and prospects – just look back at some of...

Email A/B Testing Best Practices

Email A/B Testing Best Practices

July 1st, 2017 - Sadie Burgess

Start improving your conversion rates today by implementing these underlying “Do’s and Don’ts” when carrying out split tests on your email...

Keeping your data clean – farewell freeserve.co.uk

Keeping your data clean – farewell freeserve.co.uk

June 7th, 2017 - Sadie Burgess

If you haven’t taken a close look at your data recently, you are not alone. Markets are ever changing places, business’ close or are acquired...

Free email marketing healthcheck - icon

Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

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