Best Practice

Video is engaging and entertaining, and by simply mentioning video in your subject line, you can increase your campaign’s open rate by around...

You may think that changing ESP is a challenging and even un-worthwhile prospect, but the consequences of improved deliverability and better...

On 7 June 2021, Apple described some of the new privacy features it would offer in its forthcoming operating systems for the iPhone, iPad, Apple...

As communicators, we want to get out our message successfully. A copywriter’s work is about crafting clear, concise, compelling copy. But...

This week we were lucky enough to attend the Public Service Communications Academy event.

The Public Service Communications Academy...

Optimising your email design to give a great experience in either light or dark mode is not as hard as you might think. Just a few simple...

In May 2021, the UK ICO fined American Express (“Amex”) for sending “service message” emails that contained marketing.  

This case is an...

How to solve the most common reason that your email marketing is in trouble. 

Your newsletter is in Junk? Don’t panic. You’re not the first and...

It can be quite overwhelming staring at a blank screen knowing that what you create will be the basis for a series of coms or even the backbone...

The value of SMS as a direct and effective marketing tool is well documented, but a growing number of public sector organisations are beginning...

Is there room for Black Friday promotions in the world of B2B marketing?If so, what lessons can we learn from the retail world?

Black Friday has...

This simple one-pager will help serve as a prompt to ensure that you have thought of everything as you devise your campaign.  Use this in...

The ongoing COVID-19 situation has had a devastating effect on many industries, but one in particular that faces a particularly bleak outlook is...

On 1st October we held our Webinar webinar. 

Webinars have become an essential part of the B2B marketing mix and 73% of marketers say they...

An issue that is hotly debated by our team of email geeks is the role of imagery within email and, more importantly, how critical (or not)...

Unfortunately it is not as easy as that – and in the current climate it is even more important to ensure that you get it right. What am I...

Webinars work and when done well can be extremely cost effective tools – having been favoured by ‘growth hackers’ for some time. Indeed,...

From 23 September 2020, all public sector organisations have a legal duty to make sure websites meet accessibility requirements.

The...

On 9th July we held our second Ask the Experts Q&A webinar. 

In this webinar recording, our two experts, Dan Hare from e-shot and Alex...

Without warning and without choice, brands and retailers have had to adapt to a pandemic that no one saw coming. Even though restrictions on...

On 20th May we held our first Ask the Experts Q&A webinar. 

In this webinar recording, two experts, Dan Hare from e-shot and Alex...

There are a number of questions that every email marketer has asked themselves at one stage or another - and although the questions sound easy...

These are challenging times in a variety of ways and being an effective content marketer right now requires speed and flexibility. That blog...

We all know the feeling, that moment just before you hit send - but all that could be set to change. With out pre-flight checklist you can be...

This week we are talking to the inimitable Tim Watson from Zettasphere about addressing the needs of every stage of the funnel with broadcast...

Your email marketing database is like a plant. It needs to be continually fed, watered and pruned if it is to stay in good health, yet...

It is true that marketing automation can be complex, but we recommend that you start with proven campaigns that are both high impact and simple...

If you are new to marketing automation, these best practice examples will give you some ideas of where to begin. They are all high impact, low...

Do you use preview text in your email marketing campaigns?

Your contacts will generally spend about 2 seconds deciding whether they open...

Personalisation is more than simply inserting someone’s name into your emails, although this is an easy place to start. Dale Carnegie, author of...

Modern inboxes are noisy, crowded, and extremely competitive. You have to fight for the attention of your audience and stand out not only from...

An email sender reputation is a score than an Internet Service Provider (ISP) assigns to an organization that sends email. It’s a crucial...

Over the last year GDPR has been the main topic of discussion and concern among marketers. With only weeks to go before GDPR comes into effect,...

Deciding where to spend your marketing budget is a serious business. You want to generate new leads while engaging your current customers, but...

Texts are about as personal as it gets in messaging space, much more personal than email or snail mail. The open stats and response figures for...

Deliverability, also known as inbox placement, is a step before the usual open and click-through metrics that we marketing professionals...

There is no doubt that SMS marketing is a fast and effective way of communicating with your customers and prospects – just look back at some of...

Start improving your conversion rates today by implementing these underlying “Do’s and Don’ts” when carrying out split tests on your email...

If you haven’t taken a close look at your data recently, you are not alone. Markets are ever changing places, business’ close or are acquired...