Best Practice

Maintaining your email marketing database

Maintaining your email marketing database

February 22nd, 2019 - Dan Hare

Your email marketing database is like a plant. It needs to be continually fed, watered and pruned if it is to stay in good health, yet...

Date-driven campaigns cheat sheet

Date-driven campaigns cheat sheet

February 12th, 2019 - Dan Hare

It is true that marketing automation can be complex, but we recommend that you start with proven campaigns that are both high impact and simple...

Email Marketing Healthcheck

Email Marketing Healthcheck

January 31st, 2019 - Dan Hare

Email marketing remains one of the highest performing digital channels. According to a recent report by Litmus, even those who regarded their...

Automated series cheat sheet

Automated series cheat sheet

January 10th, 2019 - Dan Hare

If you are new to marketing automation, these best practice examples will give you some ideas of where to begin. They are all high impact, low...

Perfecting your preview text

Perfecting your preview text

January 8th, 2019 - Sadie Burgess

Do you use preview text in your email marketing campaigns?

Your contacts will generally spend about 2 seconds deciding whether they open...

Perfecting personalisation

Perfecting personalisation

October 16th, 2018 - Sadie Burgess

Personalisation is more than simply inserting someone’s name into your emails, although this is an easy place to start. Dale Carnegie,...

How to use dynamic content to boost engagement

How to use dynamic content to boost engagement

August 24th, 2018 - Sadie Burgess

Modern inboxes are noisy, crowded, and extremely competitive. You have to fight for the attention of your audience and stand out not only from...

Top 20 reasons why email is the answer

Top 20 reasons why email is the answer

March 16th, 2018 - Sadie Burgess

Deciding where to spend your marketing budget is a serious business. You want to generate new leads while engaging your current customers, but...

9 Do's and Don'ts of SMS marketing

9 Do's and Don'ts of SMS marketing

March 12th, 2018 - Sadie Burgess

Texts are about as personal as it gets in messaging space, much more personal than email or snail mail. The open stats and response figures for...

Email A/B Testing Best Practises

Email A/B Testing Best Practises

July 1st, 2017 - Sadie Burgess

Start improving your conversion rates today by implementing these underlying “Do’s and Don’ts” when carrying out split tests on your email...

Keeping your data clean – farewell freeserve.co.uk

Keeping your data clean – farewell freeserve.co.uk

June 7th, 2017 - Sadie Burgess

If you haven’t taken a close look at your data recently, you are not alone. Markets are ever changing places, business’ close or are acquired...

Solutions

Free email marketing healthcheck - icon

Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

Get started