Best Practice

This week we are talking to the inimitable Tim Watson from Zettasphere about addressing the needs of every stage of the funnel with...

You may think that changing ESP is a challenging and even un-worthwhile prospect, but the consequences of improved deliverability and better...

Your email marketing database is like a plant. It needs to be continually fed, watered and pruned if it is to stay in good health, yet...

It is true that marketing automation can be complex, but we recommend that you start with proven campaigns that are both high impact and simple...

Email marketing remains one of the highest performing digital channels. According to a recent report by Litmus, even those who regarded their...

If you are new to marketing automation, these best practice examples will give you some ideas of where to begin. They are all high impact, low...

Do you use preview text in your email marketing campaigns?

Your contacts will generally spend about 2 seconds deciding whether they open...

Personalisation is more than simply inserting someone’s name into your emails, although this is an easy place to start. Dale Carnegie,...

Modern inboxes are noisy, crowded, and extremely competitive. You have to fight for the attention of your audience and stand out not only from...

An email sender reputation is a score than an Internet Service Provider (ISP) assigns to an organization that sends email. It’s a crucial...

Deciding where to spend your marketing budget is a serious business. You want to generate new leads while engaging your current customers, but...

Texts are about as personal as it gets in messaging space, much more personal than email or snail mail. The open stats and response figures for...

Deliverability, also known as inbox placement, is a step before the usual open and click-through metrics that we marketing professionals...

Start improving your conversion rates today by implementing these underlying “Do’s and Don’ts” when carrying out split tests on your email...

If you haven’t taken a close look at your data recently, you are not alone. Markets are ever changing places, business’ close or are acquired...