Identify individuals and convert them to leads
in-leads® is available to existing e-shot™ clients or as part of our marketing cloud solution for new customersMarketing cloud
Not all leads are created equal
As potential customers do more of their research and due diligence at distance and online, you find that they don’t conform to your traditional lead generation activities.
On face value, filling in a form on your website looks like a new lead, but what if that contact has been on your website repeatedly in recent weeks?
Our lead generation tools enable you to deploy forms to your website that can trigger professional automatic responses, but can also then reconcile that contact with previous website behaviour.
By using scoring and categorisation, you can then make intelligent decisions as to who is a new lead and who is a hot lead.