Identify individuals and convert them to leads
As potential customers do more of their research and due diligence at distance and online, you find that they don’t conform to your traditional lead generation activities.
On face value, filling in a form on your website looks like a new lead, but what if that contact has been on your website repeatedly in recent weeks?
Our lead generation tools enable you to deploy forms to your website that can trigger professional automatic responses, but can also then reconcile that contact with previous website behaviour.
By using scoring and categorisation, you can then make intelligent decisions as to who is a new lead and who is a hot lead.
As contacts complete your website forms, we automatically trigger emails to verify their identity. This helps reduce wasted effort following up on those who are spamming your forms, but more importantly, gives you the context of what the contact did on your website before the form fill.
If you have existing forms on your website, you can pass data to us programmatically to trigger the same verification and double opt-in emails. As long as they click on links in the emails, we can then, again give you the context of previous and subsequent website interactions. You can also pass data to and from your CRM and other business applications.
Once a contact has completed a form, you can also track their subsequent interactions with your website. When used in conjunction with our email marketing tools, you can build a picture of contact activity over time and get a complete picture of their engagement with your communications and website.
Schedule reports to your sales and marketing teams to give you an overview of contact activity on your website. This can be used to spot sales opportunities, review client activity and a variety of other uses.
We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.