Date-driven campaigns

Boost loyalty and engagement

The best email marketers know that their campaigns are all about the recipients rather than about the sender. With data from CRM, website interactions and transactions, you can send targeted emails to contacts based on dates and events that are important to them.

With a diverse range of use cases - everything from "Happy Birthday" to "Tomorrow's appointment" this is simple marketing automation that takes little effort, yet delivers great results.

e-shot™ enables you to set and forget date-driven campaigns that trigger automatically either before, on, or after a date related to each contact. Our logic engine runs continuously and picks up on dates associated with contacts automatically.

Timely reminders

As contacts reach important dates in the customer lifecycle, trigger communications to remind them and to educate them on their options in relation to things like renewals and upgrades. These campaigns can generate business in their own right, but can also give you valuable insight through tracked interactions.

Build in goodwill

Trigger offers and congratulatory messages on or before special dates such as birthdays or anniversaries to build and maintain customer relationships and to target them at times where their propensity to buy is increased.

Post purchase promotion

With purchase data from your website or CRM, timely follow up communications can be triggered to encourage contacts to review or recommend your products or services. You can also provide targeted messages to upsell or cross-sell items related to the original purchase.

Set and forget

Date-driven campaigns work best on an integrated basis whereby contact data and associated dates are updated automatically from your other business systems. This ensures that campaigns can trigger automatically and accurately as your business data continually evolves. Learn more about our integration options.

Integrations

Solutions

e-shot email and SMS

Simple, straightforward email and SMS marketing to help you achieve your goals and hit your targets.

e-shot auto

A set of powerful marketing automation tools to help generate, nurture and convert business in a way that is straightforward and efficient.

e-shot gov

Exclusively available to public sector organisations. Email and SMS tools optimised for official communication.

Marketing Cloud

A complete marketing automation solution to generate, track, nurture and convert business from your website through email, SMS and social.

Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

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