Sub-accounts

Sub-accounts

Manage multiple brands and
databases in a single solution

Easily keep brands or business units separate

A sub-account is a dedicated area for contacts, designs, campaigns and reports. It is designed to provide an efficient way to manage email marketing automation for separate brands and business units.

Agencies use sub-accounts to manage multiple clients. Enterprises and government departments use sub-accounts to make it easier to manage data and teams separately under a single solution.

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Data Protection

Data Protection

Contact data including custom fields, preferences and unsubscribes is unique to each sub-account. This enables each brand or department to independently manage opt-in and unsubscribes workflows independently and to restrict data access at a granular level.


Ethical Walls

Ethical Walls

Sub-accounts ensure that personal data from one business unit is completely separated from others. This is very useful from a data protection perspective and helps larger organisations to give their operational units autonomy within their own areas.


User Management

User Management

Granular permissions over user access to contact data, designs, campaigns and analytics can be controlled at a sub-account level. This enables Administrators to provide read-only access to relevant stakeholders. Agencies use this to give clients access to reporting for their specific campaigns.


Contact count

Contact count

Although sub-accounts create dedicated areas for each business unit, contacts are only counted once across multiple sub-accounts. This means that you do not pay for duplication, but you can keep contact details separate.


 

Case study

The Agnew Group

Driving Excellence through actionable reporting and customer lifecycle

"The analysis and reporting tools are invaluable. They are so visual and so easy to use and the level of insight they provide is just fantastic. The contact lifecycle report showing an individual’s transaction history, is also really useful. Being able to drill down to an individual customer level and see how they interact with different types of campaign, right from our very first contact with them.”

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