Simple split testing

Simple split testing

Optimise your email campaigns based on data and insight

The science behind the art of email

Marketers love to test, learn and optimise campaigns, but time is not always on our side. Our advanced testing feature is so easy to use that now there is no excuse.

Test multiple aspects of your campaign such as subject lines, content and more. Then simply choose the winning campaign confident that you will achieve the best result possible.

You can also explore the best times to send your campaigns and build a profile of your customers using our market leading reporting. Then simply take that data and optimise your campaigns based on the insights it provides. 








No more guesswork

No more guesswork

See what works and what doesn’t. Simply pick the criteria and variables that you want to test and let e-shot™ do the hard work. You can test any aspect or variable of your campaign’s content or creative and of course the all-important subject line.

Complete control of your send

Complete control of your send

Unlike other platforms, e-shot™ will not automatically send the balance of your split-test campaign to its perceived winner, so you can take other data into account, for example responses to the campaign through other avenues or direct sales as a result of the campaign; this keeps you in complete control.

Comprehensive test reporting

Comprehensive test reporting

See a side by side comparison of your split test campaign messages to see which is the better performer, along with the usual full report.

 

Case study

Denbies

e-shot™ helps Denbies Wine Estate Become Toast of the Town

Email is one of our strongest engagement platform, meeting our objectives of increasing our customer base and communicating with them in a direct and effective way.

Full story

Solutions

Free email marketing healthcheck - icon

Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

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