Optimise your email campaigns based on data and insight
Marketers love to test, learn and optimise campaigns, but time is not always on our side. Our advanced testing feature is so easy to use that now there is no excuse.
Test multiple aspects of your campaign such as subject lines, content and more. Then simply choose the winning campaign confident that you will achieve the best result possible.
You can also explore the best times to send your campaigns and build a profile of your customers using our market leading reporting. Then simply take that data and optimise your campaigns based on the insights it provides.
See what works and what doesn’t. Simply pick the criteria and variables that you want to test and let e-shot™ do the hard work. You can test any aspect or variable of your campaign’s content or creative and of course the all-important subject line.
Unlike other platforms, e-shot™ will not automatically send the balance of your split-test campaign to its perceived winner, so you can take other data into account, for example responses to the campaign through other avenues or direct sales as a result of the campaign; this keeps you in complete control.
See a side by side comparison of your split test campaign messages to see which is the better performer, along with the usual full report.
e-shot™ helps Denbies Wine Estate Become Toast of the Town
Email is one of our strongest engagement platform, meeting our objectives of increasing our customer base and communicating with them in a direct and effective way.
Simple, straightforward email and SMS marketing to help you achieve your goals and hit your targets.
A set of powerful marketing automation tools to help generate, nurture and convert business in a way that is straightforward and efficient.
Website visitor tracking that gives context to those who register via your website. Get a complete picture of a contact’s prior interactions with your site and track subsequent interactions with other pages.
A complete marketing automation solution to generate, track, nurture and convert business from your website through email, SMS and social.
We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.