The power of email analytics

At a glance, you can see the number of opens, clicks, forwards, unsubscribes and bounces of every email campaign you send. Delve in a little further, and you’ll discover multiple clickers, interaction time frames and email clients in use.

Understand your best performing links and where your recipients are engaging with your mail.

Getting your email templates right means understanding what your recipients are reading them on. With our email client analysis tool you get this information at a glance, for each of your campaigns. It helps you quickly and easily understand your customer’s behaviour, and help maximise the response rates. Our reporting suite includes a detailed analysis and breakdown of what client, device or platform your email was opened on. This data is essential when it comes to optimising the design and content of your emails.

Get a clear picture of every contact. Better understand the behaviour of your customers and how engaged they are with your brand at a really granular level. Every customer in your account has a contact activity report, which details every email you’ve sent them, what automation programs they’re entered into, and what groups or segments they’re in. You can see how they’ve engaged with your emails, and track how they’ve interacted with your automation programs.