Email analytics

Without data you are just another person with an opinion

Track the efficacy of your campaigns in real time with granular analytics from our comprehensive dashboard.

With graphical reports, fully exportable data, automated email updates and personalised reports, you can easily analyse, share and act on the data.

Complete campaign results

At a glance, you can see the number of opens, clicks, forwards, unsubscribes and bounces of every email campaign you send. Delve in a little further, and you’ll discover multiple clickers, interaction time frames and email clients in use.

Engagement click map

Understand your best performing links and where your recipients are engaging with your mail.

Email client analysis

Getting your email templates right means understanding what your recipients are reading them on.

With our email client analysis tool you get this information at a glance, for each of your campaigns. It helps you quickly and easily understand your customer’s behaviour, and help maximise the response rates.

Our reporting suite includes a detailed analysis and breakdown of what client, device or platform your email was opened on. This data is essential when it comes to optimising the design and content of your emails.

Contact level reporting

Get a clear picture of every contact.

Better understand the behaviour of your customers and how engaged they are with your brand at a really granular level. Every customer in your account has a contact activity report, which details every email you’ve sent them, what automation programs they’re entered into, and what groups or segments they’re in.

You can see how they’ve engaged with your emails, and track how they’ve interacted with your automation programs.

Case study

The Agnew Group

Driving Excellence through actionable reporting and customer lifecycle

"The analysis and reporting tools are invaluable. They are so visual and so easy to use and the level of insight they provide is just fantastic. The contact lifecycle report showing an individual’s transaction history, is also really useful. Being able to drill down to an individual customer level and see how they interact with different types of campaign, right from our very first contact with them.”

Full story

Solutions

e-shot email and SMS

Simple, straightforward email and SMS marketing to help you achieve your goals and hit your targets.

e-shot auto

A set of powerful marketing automation tools to help generate, nurture and convert business in a way that is straightforward and efficient.

e-shot gov

Exclusively available to public sector organisations. Email and SMS tools optimised for official communication.

Marketing Cloud

A complete marketing automation solution to generate, track, nurture and convert business from your website through email, SMS and social.

Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

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The power of email analytics