Make your campaigns perform by making them more personal
Your subscribers are not all the same. So why treat them the same when it comes to email marketing? With dynamic content you can increase engagement and reduce unsubscribes.
Dynamic content enables you to tailor your campaign so different segments of your audience receive relevant content, different offers, images, copy or calls to action.
This means you can send one campaign
with multiple targeted messages for different groups of contacts. The message
that each group receives is dependent on the rules you set when you create
the dynamic content.
Create more relevant content for your audience by using sophisticated segmentation to get the right message to the right contact at the right time. Successful targeting is the key to effective email marketing and e-shot™ makes it simple.
Create a series of rules to determine the content that your audience receives. Change images, text or links depending on the value associated with each contact records – so you can show information that is going to resonate best with each type of customer.
Use your data to make your email details even more relevant, for example including contact details of the customers nearest branch or details of their account manager. Make it personal.
As most companies’ data is not 100% complete there is a simple way to ensure that your message is free from gaps or missing details. By using a default option, or wildcard, if a piece of data is missing your message still shows suitable generic content and is not left incomplete. Giving every recipient the best possible experience.
We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.