Dynamic content

Take your personalisation efforts to the next level

Your subscribers are not all the same. So why treat them the same when it comes to email marketing? With dynamic content you can increase engagement and reduce unsubscribes.

Dynamic content enables you to tailor your campaign so different segments of your audience receive relevant content, different offers, images, copy or calls to action.

This means you can send one campaign with multiple targeted messages for different groups of contacts. The message that each group receives is dependent on the rules you set when you create the dynamic content.

Segmentation

Create more relevant content for your audience by using sophisticated segmentation to get the right message to the right contact at the right time. Successful targeting is the key to effective email marketing and e-shot™ makes it simple.

Content rules

Create a series of rules to determine the content that your audience receives. Change images, text or links depending on the value associated with each contact records – so you can show information that is going to resonate best with each type of customer.

Data

Use your data to make your email details even more relevant, for example including contact details of the customers nearest branch or details of their account manager. Make it personal.

Wildcards

As most companies’ data is not 100% complete there is a simple way to ensure that your message is free from gaps or missing details. By using a default option, or wildcard, if a piece of data is missing your message still shows suitable generic content and is not left incomplete. Giving every recipient the best possible experience.

Solutions

e-shot email

Create email campaigns and newsletters and manage end-to-end subscription processes with forms and preferences.

e-shot auto

Create sophisticated automated campaigns for email and SMS combined.

Marketing Cloud

The complete solution to manage and automate your digital communication across email, SMS, websites and landing pages.

Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

Get started