CRM

CRM

Understand your effectiveness and the engagement of your audience with ease

Drag and Drop
Dynamic content
Simple split testing
Email healthcheck

Effortlessly understanding engagement

Your data is the backbone of your campaigns and one of your business’ most valuable assets. So you need to keep it organised and secure. Manage and segment into target groups based on demographics, firmographics or behaviour to get the right message to the right person at the right time.

You also need a complete appreciation of your list health. How engaged are your contacts? Who are you in danger of losing and would be worthy of a re-engagement campaign? With e-shot™ this information is sitting at your fingertips.








Smarter segmentation

Smarter segmentation

Segment your contacts into groups or based on their interactions with your mails. Send tailored messages to more engaged members of the audience and different messages to less engaged members to spark their interest.


Create up to 50 custom fields to meet all your segmentation requirements, and understand your best performing data set with our source management tools.


Engagement at a glance

Engagement at a glance

Understand at a glance the health of your contact lists. See how engaged your contacts are and easily take steps to re-engage contacts who are slipping away. Always keep your data healthy with simple up-to-date reports available on your CRM dashboard.


Read more about managing your data in our best practice blog post: Maintaining your email marketing database.


Account based data management

Account based data management

View interactions of unique individuals, whether those interactions are on the web or with your emails. You can also look at contacts grouped at an account level, to assist your ABM campaigns. See how engaged a company is, how many influencers and how many of the purchase making committee have engaged with you.


Always watching

Always watching

Receive notifications when contacts of interest are active on your website, and trigger campaigns to further the conversation or notify your sales team to take up the conversation in person. Increase effectiveness of your warm calls by putting them in to hot leads when they are already thinking about you.


 

Case study

Venue Directory

Using insights and optimisation, UK directory site is soaring to new heights.

"It is easy to segment our customer base in the contact manager to make sure that we send the right messages to the right people. e-shot™ is easy to use, so we can create professional campaigns quickly and efficiently and don’t need to rely on costly outside design agencies.”

Full story

Solutions

Free email marketing healthcheck - icon

Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

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