Email forensics

Fore-warned is fore-armed

Deliverability is key to a successful email marketing program. After all, subscribers can’t engage with emails they never see. But, around one in five commercial emails never reaches the inbox. Where do they go? They can be delivered to junk, spam, or even go missing.

Getting emails delivered to the inbox involves more than just hitting send. The deliverability landscape is changing, and it’s only getting harder to reach your subscribers’ inboxes. Inbox placement and deliverability directly affects the success of your email campaigns, and ultimately your email return on investment - with email forensics you can put your best foot forward.

Content

Content analysis technology scans every part of an email, including the header, footer, code, HTML mark-up, images, text colour, timestamp, URLs, subject line, text-to-image ratio, language, attachments, and more. For some content filters, there is not one part of the message that the content filter ignores. Email forensics runs all the checks you need and highlights any issues so that you can correct them before you try and hit send.

Infrastructure

If you have a dedicated domain as part of your e-shot™ account you can be confident that you will not have any infrastructure issues, but if you are sending campaigns from your own domain this will highlight any issues impacting your sends.

Benchmarking

Compare your mail to geographical averages and industry averages to see how you are performing. You can review your messages over time and see your ongoing progress.

Rendering checks

At the click of a button you can preview your email across 40 environments as well as easily checking for potential spam issues, broken links, how your mail’s images look and more.

Solutions

e-shot ultimate

The complete solution to manage and automate your digital communication across email, SMS, websites and landing pages.

e-shot auto

Create sophisticated automated campaigns for email and SMS combined.

e-shot email

Create email campaigns and newsletters and manage end-to-end subscription processes with forms and preferences.

Email marketing healthcheck

We are confident that we can help you, which is why we offer a free healthcheck to identify potential issues with your current programme and free advice on things that could be done to improve it.

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