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Blog

Digital marketing

What are the benefits of Single vs Double opt in?

Are you left feeling confused over what’s the best way to gain consent of visitors email addresses? Join the queue! You have fabulous copy for your [...]

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Email marketing

Marketer email tracker - research by the DMA

Yesterday I had the chance to attend one of the DMA’s fabulously informative events. Strolling along the bank, with the early sun rays accentuating Londo [...]

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Email marketing

Customer- centricity is a key theme for 2018

It’s that time again, time to make good on your new year’s resolutions for both work and play and as an email marketer it is time to look forward to how you [...]

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Email marketing

Hard Bounces vs soft bounces and what to do with them

23 Jan 2018 by Sadie Burgess
We’re going back to basics for this piece to define some terms that are key to understanding deliverability. What is the difference between a hard and sof [...]

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Email marketing

Deliverability 101

Deliverability, also known as inbox placement, is a step before the usual open and click-through metrics that we marketing professionals determine our success [...]

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System update

New Feature: Email Forensics

Deliverability is key to a successful email marketing program. After all, subscribers can’t engage with emails they never see. But, around one in five [...]

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News

Take control of your deliverability with e-shot™ Forensics

10 Jan 2018 by Sadie Burgess
Tags:
Deliverability is key to your email campaign, impacting your success even before your great subject line or fabulous content. You have no doubt heard of i [...]

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Integrations

Salesforce integration with e-shot™

 At e-shot™ we regularly collect feedback from our customers, and use it to help build the tools, integrations, and services that our customers need and [...]

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Digital marketing

Do you and your business send and receive Christmas cards?

22 Dec 2017 by Sophie Lambert-Smith
The Royals have just released their annual Christmas card, which has the nation gushing over the gorgeous family of 4. The release of such a traditional card [...]

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Email marketing

Subject line help to get you noticed this Christmas

As an email marketer the build up to Christmas is not only filled with decorating the tree and off pitch carol singing. No, for the retail and e-commerce email [...]

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