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Blog

Email marketing

The wonderful world of welcome

24 May 2018 by Sadie Burgess
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We all know how important it is to make a good first impression. Well, the same is true for emails. A welcome email is the first impression a new customer [...]

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GDPR

Introduction to Legitimate Interest and direct marketing

14 May 2018 by Sadie Burgess
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With GDPR only moments away you need to have all your ducks lined up and standing to attention. We have talked a lot about various aspects of the regulati [...]

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GDPR

The importance of preference centres in light of GDPR

04 May 2018 by Sadie Burgess
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For some time now GDPR has been the main topic of concern amongst marketers. With only weeks to go before GDPR comes into effect, email marketers are wo [...]

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Automation

5 reasons why email automation is good for business

30 Apr 2018 by Sadie Burgess
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Marketing automation is a combination of software and strategy that work together to create relevant, personalized emails. In this way, marketing automation s [...]

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Best Practice

Improve your email deliverability with these tried and tested tactics

19 Apr 2018 by Sadie Burgess
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Email marketing is no easy task, from crafting the perfect subject line to optimising your CTA, but these are only part of the story. Before you can maximize [...]

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Automation

Email Automation - Saving you time so you can work smarter, not harder.

Do you find yourself looking at the clock thinking ‘where did the time go?’ Are you carrying out repetitive, manual tasks, wishing you had the chance t [...]

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Surveys

Understanding your brand health with NPS

11 Apr 2018 by Sadie Burgess
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Net Promoter Score (NPS) is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and Satmetrix. It was i [...]

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Email marketing

Top 20 reasons why email is the answer

30 Mar 2018 by Sadie Burgess
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Deciding where to spend your marketing budget is a serious business. You want to generate new leads while engaging your current customers, but you need to mak [...]

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Email marketing

Keep your eye on your KPIs

22 Mar 2018 by Sadie Burgess
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Here at e-shot we are totally committed to email marketing and the benefits it can bring your business. It is still one of the best performing communication c [...]

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GDPR

6 Do's and Don'ts for your GDPR Repermissioning Campaign

Have you considered all the potential factors involved with running a repermissioning campaign?   Before you can arrive at the conclusion that you need t [...]

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