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Blog

Email marketing

Dealing with the email marketing Grinch

It is the most wonderful time of the year in email marketing as B2C marketers deploy a frenzy of long-planned campaigns and B2B marketers contend with the quick [...]

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Automation

How to leverage marketing automation over the festive period

It’s a busy time of year for many marketers and whilst we rapidly approach the day when it is socially acceptable to wear a Christmas jumper, it also become [...]

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News

Forfront joins award-winning data centre; Volta

27 Nov 2018 by Sadie Burgess
Tags:
PRESS RELEASE – 27th November 2018Forfront has successfully completed a major upgrade and migration of the infrastructure used to deliver e-shotTM - a [...]

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Best Practice

Black Friday: 6 lessons learned from 2017

15 Nov 2018 by Sophie Lambert-Smith
Tags: Black Friday
It's almost that time of year again, when mayhem not only descends upon the streets, but also online. Thanks to our American friends, Black Friday has become [...]

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System update

November 2018 Release - Message Preview update

Our November Update to e-shot features a number of great new features and enhancements. Here’s a summary of some of the key updates:Update to Message previewe [...]

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e-shot team

e-shot™ team celebrates Halloween with some spooky silliness

It was fun and frolics in the office to celebrate Halloween with the whole team getting involved in some ghoulish goings-on. With the office kitted out in cob [...]

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Email marketing

Perfecting Personalisation

16 Oct 2018 by Sadie Burgess
Tags:
Personalisation is more than simply inserting someone’s name into your emails, although this is an easy place to start. Dale Carnegie, author of How to Win F [...]

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News

Forfront proud to be included in The Parliamentary Review

05 Oct 2018 by Sadie Burgess
In the latest edition of The Parliamentary Review you will find a feature on Forfront, e-shot’s parent company. The Parliamentary Review for Digital, Culture [...]

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System update

October 2018 Release - Overview

Our October Update to e-shot features a number of great new features and enhancements. Here’s a summary of some of the key updates: Advanced Dynamic [...]

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Best Practice

Increase open rates with subject lines that stand out from the crowd

01 Oct 2018 by Sadie Burgess
According to studies 35% of email recipients open email based on subject line alone and 69% of email recipients report email as Spam based solely on the subj [...]

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