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Blog

SMS

Could SMS be the answer to the restaurant industry’s battle with no-shows?

17 Jul 2018 by Sadie Burgess
Tags:
No-shows aren’t just inconvenient. They can be seriously detrimental, leaving British restaurants and pubs severely out of pocket. On average, 20% of dine [...]

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Email marketing

When reputation is everything...

11 Jul 2018 by Sadie Burgess
An email sender reputation is a score than an Internet Service Provider (ISP) assigns to an organization that sends email. It’s a crucial component of y [...]

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Email marketing

Segmentation for success

03 Jul 2018 by Sadie Burgess
Tags: Segmentation
We all know that segmenting your email marketing lists you get better open and click rates. By concentrating your focus and sending messages to targeted g [...]

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News

e-shot™ celebrates G-Cloud 10 framework listing

02 Jul 2018 by Sadie Burgess
Tags:
Forfront Limited, the Surrey based software company, is delighted to announce that its intuitive email marketing platform, e-shot™, is available on the [...]

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Best Practice

How to select the right ESP for you with Jordie Van Rijn

There are over 450 email service providers (esps) in the market, so finding the one that is the perfect fit for you, could be a challenge. We spoke to indepen [...]

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Email marketing

10 top tips for subject line success

Crafting an attention-grabbing subject line that guarantees your email is opened is the Holy Grail for email marketers. Just look at how many articles foc [...]

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Email marketing

Why you need an email preference centre

12 Jun 2018 by Sadie Burgess
Your email list is one of your most precious items in your email armoury and keeping it up-to-date and in tip-top form is crucial to your email marketing ca [...]

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Email marketing

The wonderful world of welcome

We all know how important it is to make a good first impression. Well, the same is true for emails. A welcome email is the first impression a new customer, blo [...]

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GDPR

Introduction to Legitimate Interest and direct marketing

With GDPR only moments away you need to have all your ducks lined up and standing to attention. We have talked a lot about various aspects of the regulati [...]

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GDPR

The importance of preference centres in light of GDPR

04 May 2018 by Sadie Burgess
For some time now GDPR has been the main topic of concern amongst marketers. With only weeks to go before GDPR comes into effect, email marketers are wo [...]

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