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Blog

Email marketing

Key Causes of disappointing deliverability

21 Feb 2018 by Sadie Burgess
Are you experiencing a drop in opens and clicks and seeing an increase in bounces? Are you being blocked by an ISP? Lets start with a couple of definition [...]

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Email marketing

Time to spring clean your data?

18 Feb 2018 by Sadie Burgess
Research[1] by Marketing Sherpa shows that a B2B database naturally degrades at a rate of 2.1% per month: that’s 22.5%, almost a quarter of the data [...]

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Automation

Using Automation to build brand awareness

Is your business missing lead opportunities because your prospects don’t know enough about what you offer? Are you looking for an efficient way to raise your [...]

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Digital marketing

What are the benefits of Single vs Double opt in?

Are you left feeling confused over what’s the best way to gain consent of visitors email addresses? Join the queue! You have fabulous copy for your [...]

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Email marketing

Marketer email tracker - research by the DMA

Yesterday I had the chance to attend one of the DMA’s fabulously informative events. Strolling along the bank, with the early sun rays accentuating Londo [...]

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Email marketing

Customer- centricity is a key theme for 2018 with Kath Pay

It’s that time again, time to make good on your new year’s resolutions for both work and play and as an email marketer it is time to look forward to how you [...]

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Email marketing

Hard Bounces vs soft bounces and what to do with them

23 Jan 2018 by Sadie Burgess
We’re going back to basics for this piece to define some terms that are key to understanding deliverability. What is the difference between a hard and sof [...]

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Email marketing

Deliverability 101

Deliverability, also known as inbox placement, is a step before the usual open and click-through metrics that we marketing professionals determine our success [...]

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System update

New Feature: Email Forensics

Deliverability is key to a successful email marketing program. After all, subscribers can’t engage with emails they never see. But, around one in five [...]

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News

Take control of your deliverability with e-shot™ Forensics

Deliverability is key to your email campaign, impacting your success even before your great subject line or fabulous content. You have no doubt heard of i [...]

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