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GDPR

5 Things You Need to Know About Consent Under GDPR

26 Feb 2018 by Sadie Burgess
Tags: GDPR consent
With the General Data Protection Regulation (GDPR), the European Union’s new privacy law, coming into effect on May 25th, 2018, now is the time for email mark [...]

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Automation

Email Automation in a Nutshell

Email automations are a powerful and efficient way to get more out of your marketing. Use automation to increase: salesretention and recall of your brand Us [...]

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Email marketing

The ABC of AB Testing subject lines

22 Feb 2018 by Sadie Burgess
Email campaigns are a great way to get both new and repeat business. Your contact base is already pre-qualified as they have opted in to hearing news and [...]

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Email marketing

Key Causes of disappointing deliverability

21 Feb 2018 by Sadie Burgess
Are you experiencing a drop in opens and clicks and seeing an increase in bounces? Are you being blocked by an ISP? Lets start with a couple of definition [...]

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Email marketing

Time to spring clean your data?

18 Feb 2018 by Sadie Burgess
Research[1] by Marketing Sherpa shows that a B2B database naturally degrades at a rate of 2.1% per month: that’s 22.5%, almost a quarter of the data [...]

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Automation

Using Automation to build brand awareness

Is your business missing lead opportunities because your prospects don’t know enough about what you offer? Are you looking for an efficient way to raise your [...]

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Digital marketing

What are the benefits of Single vs Double opt in?

Are you left feeling confused over what’s the best way to gain consent of visitors email addresses? Join the queue! You have fabulous copy for your [...]

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Email marketing

Marketer email tracker - research by the DMA

Yesterday I had the chance to attend one of the DMA’s fabulously informative events. Strolling along the bank, with the early sun rays accentuating Londo [...]

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Email marketing

Customer- centricity is a key theme for 2018 with Kath Pay

It’s that time again, time to make good on your new year’s resolutions for both work and play and as an email marketer it is time to look forward to how you [...]

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Email marketing

Hard Bounces vs soft bounces and what to do with them

23 Jan 2018 by Sadie Burgess
We’re going back to basics for this piece to define some terms that are key to understanding deliverability. What is the difference between a hard and sof [...]

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