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Automation

5 reasons why email automation is good for business

Marketing automation is a combination of software and strategy that work together to create relevant, personalized emails. In this way, marketing automation s [...]

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Best Practice

Improve your email deliverability with these tried and tested tactics

Email marketing is no easy task, from crafting the perfect subject line to optimising your CTA, but these are only part of the story. Before you can maximize [...]

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Automation

Email Automation - Saving you time so you can work smarter, not harder.

Do you find yourself looking at the clock thinking ‘where did the time go?’ Are you carrying out repetitive, manual tasks, wishing you had the chance t [...]

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Surveys

Understanding your brand health with NPS

Net Promoter Score (NPS) is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and Satmetrix. It was i [...]

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Email marketing

Top 20 reasons why email is the answer

Deciding where to spend your marketing budget is a serious business. You want to generate new leads while engaging your current customers, but you need to mak [...]

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Email marketing

Keep your eye on your KPIs

Here at e-shot we are totally committed to email marketing and the benefits it can bring your business. It is still one of the best performing communication c [...]

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GDPR

6 Do's and Don'ts for your GDPR Repermissioning Campaign

Have you considered all the potential factors involved with running a repermissioning campaign?   Before you can arrive at the conclusion that you need t [...]

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Email marketing

The email marketing checklist

19 Mar 2018 by Sadie Burgess
As a busy marketer you always have 101 things on your plate. So it is only natural that occasionally things get overlooked or you don’t get to spend the tim [...]

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SMS

9 Do's and Don'ts of SMS marketing

12 Mar 2018 by Sadie Burgess
Texts are about as personal as it gets in messaging space, much more personal than email or snail mail. The open stats and response figures for SMS are also s [...]

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SMS

Maximise event attendance with the help of SMS

26 Feb 2018 by Sadie Burgess
Are events a cornerstone in your marketing strategy? Do you want your events filled to capacity? When you hold events, do you wish you could minimise the numb [...]

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