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Blog

Surveys

Understanding your brand health with NPS

Net Promoter Score (NPS) is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and Satmetrix. It was i [...]

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Email marketing

Top 20 reasons why email is the answer

Deciding where to spend your marketing budget is a serious business. You want to generate new leads while engaging your current customers, but you need to mak [...]

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Email marketing

Keep your eye on your KPIs

Here at e-shot we are totally committed to email marketing and the benefits it can bring your business. It is still one of the best performing communication c [...]

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GDPR

6 Do's and Don'ts for your GDPR Repermissioning Campaign

Have you considered all the potential factors involved with running a repermissioning campaign?   Before you can arrive at the conclusion that you need t [...]

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Email marketing

The email marketing checklist

19 Mar 2018 by Sadie Burgess
As a busy marketer you always have 101 things on your plate. So it is only natural that occasionally things get overlooked or you don’t get to spend the tim [...]

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SMS

9 Do's and Don'ts of SMS marketing

12 Mar 2018 by Sadie Burgess
Texts are about as personal as it gets in messaging space, much more personal than email or snail mail. The open stats and response figures for SMS are also s [...]

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SMS

Maximise event attendance with the help of SMS

26 Feb 2018 by Sadie Burgess
Are events a cornerstone in your marketing strategy? Do you want your events filled to capacity? When you hold events, do you wish you could minimise the numb [...]

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GDPR

5 Things You Need to Know About Consent Under GDPR

26 Feb 2018 by Sadie Burgess
Tags: GDPR consent
With the General Data Protection Regulation (GDPR), the European Union’s new privacy law, coming into effect on May 25th, 2018, now is the time for email mark [...]

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Automation

Email Automation in a Nutshell

Email automations are a powerful and efficient way to get more out of your marketing. Use automation to increase: salesretention and recall of your brand Us [...]

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Email marketing

The ABC of AB Testing subject lines

22 Feb 2018 by Sadie Burgess
Email campaigns are a great way to get both new and repeat business. Your contact base is already pre-qualified as they have opted in to hearing news and [...]

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