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Blog

SMS

Maximise event attendance with the help of SMS

23 Feb 2018 by Sadie Burgess
Are events a cornerstone in your marketing strategy? Do you want your events filled to capacity? When you hold events, do you wish you could minimise the numb [...]

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Email marketing

The ABC of AB Testing subject lines

21 Feb 2018 by Sadie Burgess
Email campaigns are a great way to get both new and repeat business. Your contact base is already pre-qualified as they have opted in to hearing news and [...]

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Email marketing

Key Causes of disappointing deliverability

21 Feb 2018 by Sadie Burgess
Are you experiencing a drop in opens and clicks and seeing an increase in bounces? Are you being blocked by an ISP? Lets start with a couple of definition [...]

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Automation

Email Automation in a nutshell

21 Feb 2018 by Sadie Burgess
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Email automations are a powerful and efficient way to get more out of your marketing, whilst saving you valuable time so you can concentrate on other valu [...]

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Email marketing

Time to spring clean your data?

18 Feb 2018 by Sadie Burgess
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Research[1] by Marketing Sherpa shows that a B2B database naturally degrades at a rate of 2.1% per month: that’s 22.5%, almost a quarter of the database [...]

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Digital marketing

What are the benefits of Single vs Double opt in?

Are you left feeling confused over what’s the best way to gain consent of visitors email addresses? Join the queue! You have fabulous copy for your [...]

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Email marketing

Marketer email tracker - research by the DMA

Yesterday I had the chance to attend one of the DMA’s fabulously informative events. Strolling along the bank, with the early sun rays accentuating Londo [...]

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Email marketing

Customer- centricity is a key theme for 2018

It’s that time again, time to make good on your new year’s resolutions for both work and play and as an email marketer it is time to look forward to how you [...]

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Email marketing

Hard Bounces vs soft bounces and what to do with them

23 Jan 2018 by Sadie Burgess
We’re going back to basics for this piece to define some terms that are key to understanding deliverability. What is the difference between a hard and sof [...]

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Email marketing

Deliverability 101

Deliverability, also known as inbox placement, is a step before the usual open and click-through metrics that we marketing professionals determine our success [...]

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