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News

GDPR Consultations Retrospective

08 Sep 2017 by Sadie Burgess
Tags: GDPR
For many marketing departments the potential impact of GDPR is a genuine concern, with some direct marketers fearing they will have to fundamentally change stra [...]

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Email marketing

GDPR Direct Marketer’s Preparation Checklist

A new era of marketing is on the horizon, with a guardian looking over, going by the name of GDPR.Direct marketers will ultimately be one of the most deeply aff [...]

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Email marketing

The power of the preference centre

Lurking at the base of every email sits the potential end to your email relationship with your contact – it is all so black and white – with one click “ [...]

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SMS

SMS Marketing and GDPR

There is no doubt that SMS marketing is a fast and effective way of communicating with your customers and prospects – just look back at some of our recent blo [...]

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Email marketing

Are you opted-in to GDPR?

On 25th May 2018 GDPR will come into force, and regardless of Brexit, will have far reaching effects on data collection, management and use. Whilst the legislat [...]

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Email marketing

GDPR - Countdown to May 2018

02 Jun 2017 by Sadie Burgess
If you google “GDPR” in 0.40 seconds Google can find almost 2 million results! The mounting crescendo of views and opinions on GDPR is almost deafening. And [...]

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Digital marketing

GDPR in a nutshell for email marketers

24 May 2017 by Sadie Burgess
After almost five years of work, the GDPR is set to modernise the European Data Protection Laws that have been in place since 1995. Do you remember what the [...]

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