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Email marketing

Marketer email tracker - research by the DMA

Yesterday I had the chance to attend one of the DMA’s fabulously informative events. Strolling along the bank, with the early sun rays accentuating Londo [...]

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Integrations

Salesforce integration with e-shot™

 At e-shot™ we regularly collect feedback from our customers, and use it to help build the tools, integrations, and services that our customers need and want [...]

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Email marketing

Subject line help to get you noticed this Christmas

As an email marketer the build up to Christmas is not only filled with decorating the tree and off pitch carol singing. No, for the retail and e-commerce email [...]

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Email marketing

5 reasons email is your most valuable marketing tool this Christmas

The smell of mulled wine is already wafting through the Christmas markets and you can almost hear the sleigh bells ringing, as the most wonderful time of year i [...]

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Email marketing

5 techniques to optimise your Black Friday email marketing

 As the autumn colours change and November feels like it is slipping through our fingers, it can mean only one thing… Black Friday is approaching! The bi [...]

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Email marketing

Email waits for no one

There’s no doubt that 2017 has seen some major developments in the ever-evolving world of email marketing. Ranging from game-changing alterations to refinemen [...]

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Email marketing

Inspiration for spooky subject lines this Halloween (INFOGRAPHIC)

If your Halloween email marketing campaign is more fluffy than fearful this year, use our subject line infographic to ensure you can snatch your subscriber's at [...]

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Email marketing

Top 10 email design tips (INFOGRAPHIC)

Follow these 10 email design tips our in-house designers swear by when crafting your next campaign.  [...]

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Email marketing

Using GIFs in email marketing

Email marketers are constantly having to battle against our decreasing attention spans and saturated inboxes. To overcome this, any savvy email marketer will co [...]

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Email marketing

7 tips to make social media and email marketing work together

Both social media and email have proved themselves as vital parts of any successful marketing strategy. Yet a lot of marketers prioritize one over the other , i [...]

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Email marketing

The importance of personalising your email campaigns

“Italian dressing with that” – the waiter remembers every time, leaving me feeling slightly special and with everything I could possibly want for lunch [...]

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Email marketing

The Northern Foundry Case Study

The Northern Foundry is a digital marketing agency renown for differentiating brands online.  As a growing agency, The Northern Foundry has to ma [...]

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Automation

5 benefits of email automation [Infographic]

A glance over some of the many benefits your business could obtain by automating aspects of your email marketing. Still need persuading as to why you shoul [...]

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Email marketing

Arvonia Case Study

For the past 4 years, Arvonia has been able to achieve soaring engagement results, driving traffic to their website and increasing revenue through tactical [...]

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Email marketing

5 things email marketers need to do to prepare for Christmas

Looking out the window, with the sun beaming down and a warm summer breeze, it could be hard to think about Christmas – it seems so far away… right? Well if [...]

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Email marketing

Red Driving School – case study

Are you still unsure as to how your business may benefit from integrating SMS marketing into your strategy? The award winning Red Driving School is the perfect [...]

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Email marketing

Executive Grapevine - case study

Executive Grapevine is the European leader in business publishing, information services, marketing solutions and events for the talent management sector.With an [...]

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Email marketing

7 tweaks to your subject lines that will improve open rates

I have been having a few conversations recently with my clients about how they can boost their open rates and they have seen some great successes as a result of [...]

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Email marketing

Serve your best email marketing campaign with the help of Wimbledon

It’s that time of year again, as one of the world’s most prestigious sporting events begins and Britain consumes its fair share of strawberries and cream... [...]

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Email marketing

Personalise your email marketing with dynamic content

Personalisation in marketing is not a new term. In fact, personalisation in email marketing has become standard. With customers increasing expectations, it is c [...]

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GDPR

GDPR - Countdown to May 2018

02 Jun 2017 by Sadie Burgess
If you google “GDPR” in 0.40 seconds Google can find almost 2 million results! The mounting crescendo of views and opinions on GDPR is almost deafening. And [...]

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GDPR

GDPR in a nutshell for email marketers

24 May 2017 by Sadie Burgess
After almost five years of work, the GDPR is set to modernise the European Data Protection Laws that have been in place since 1995. Do you remember what the [...]

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